Why SEO Over PPC for plumbers?
Why SEO over PPC for plumbers? It’s a question you should ask. The whole idea of a plumber having a website is to increase business. So, what is the best and fastest way to make the phone ring. Many people think it’s pay-per-click (PPC). It is fast. All you have to do is put together a simple Google ad. Google has a great ad program for users. It has all the instructions and simple forms that you just fill out. But, most users just put the website address as the link. The ad just sends you to the website.
What you really need with PPC is a good landing page. Landing pages are a whole industry. So, you can hire a professional to build and install a landing page with a good offer. Perhaps a special offer or discount would make the phone ring. Google ads will appear on the first page of the search results page (SERP). They are at the top and bottom of the page. They are labeled as an “ad”. Statistics say more users click on the organic results, which rank the websites by relevance and good information. Research shows “the opportunity from organic search is 5.66x that of paid search.”
SEO Ranking of #1 is the Best
Why SEO over PPC for plumbers? SEO Ranking of #1 is the best for plumbers. If you can get it. When you compare SEO vs. PPC that contrast is striking. PPC is less expensive, but less effective in terms of clicks. If you’re #1 on Google and Google Maps you get over 50% of the phone calls from ready-to-buy customers. With a PPC ad you get less than 10% of the clicks when you’re in the top position or #1. And the ads rotate, so you’re not even in the #1 position half the time or less.