Get the Long Tail Search Payoff
Fifty percent of all internet searches are long tail keyword searches. All the means is that half the searches terms are made up of four words or longer. So, what does that mean for plumbers? It means that many ready-to-buy plumbing customers are searching for terms like “clogged sewer line service” or “electric water heater repair”. Consequently, if you rank #1 on Google for these terms, guess who is most likely to get a phone call and the business? You’ll get the long tail search payoff.
Aside from ranking #1 on Google for keywords like “plumber”. “plumbing” or “plumbing company” you want to rank #1 for as many long tail keywords as possible. But, how do you do that? The answer is is rich content, which means that your website, blog and social media posts should contain language that includes long tail keyword phrases. So, when we write for you we include these long tail keyword phrases in our descriptions of your services and products.
Content Writing is a Key to Online Success
Writing for plumbing companies is a specialty. Not many SEO companies have this skill. SEO Plumber Pro has been writing plumbing content for over 20 years. We know the keyword phrases that come up in local Googles plumber searches. More importantly, we know the keyword phrase formula to develop this language into readable, useful information for ready-to-buy customers searching for a plumber online. Some customers want additional information on your services before they decide to call you. If you don’t have it they move on to find it elsewhere.
Finally, if you have a website, blog and social media posting schedule that includes well written content you’ll never look for customers again. They will come to you. When you’re #1 on Google and Google Maps you’ll get over 50% of the calls from ready-to-buy customers searching for a plumber. Plus you’ll get the same 50% for lesser, but popular long tail keyword searches like “low flow toilet installation”. This all adds up to an ROI of well over 1000% when you work with SEO Plumber Pro.