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Quality Content for Plumber SEO

Quality Content for Plumber SEO

What is Quality Content for Plumber SEO?

When a plumbing company has a website built for them they want quality. Doesn’t every plumber want quality in everything they do? So, what is a quality plumbing website look like? The basics would be clean and organized. Beyond that it’s the content that counts. So, the content of your plumbing website should be geared towards your customer. You should think of visitors to your website as customers. Customers are the only people that visit your website. They are ready-to-buy plumbing customers. Quality content for plumbing customers is quality content for plumber SEO.

Quality Content for Plumber SEO

Plumber SEO is what gets you to the highest ranking on Google. But, one of the big mistakes SEO experts make is writing content for Google. Concentrating on what you think Google wants won’t get you the results you’re looking for. To rank highest on Google you must have content that your customers want and it must be relevant to them. So, search intent by ready-to-buy customers must be addressed first and foremost.

Answer Your Customers Questions

Your plumbing customers have one main question about you. Can you help them with their plumbing challenge or problem? You must address this question to get the most quality ready-to-buy customers. Do you repair water heaters? That’s a question you should welcome. But, you must have your website organized with a page or section for water heaters. When Google sees that you are an authority on water heaters it will help rank you higher on Google for “water heater” searches.

If you address customers questions in an organized way you will be more likely to succeed online and get customers calling you. This is good SEO that can reach the height of great SEO and pay off big for you. It’s called website optimization and it extends to your social media network structure. The overall number one goal is to rank highest on Google for “plumber near me” searches. Having an organized website, blog and social media network that shows you as the authority on plumbing in your market is the key to ranking highest on Google. But, you must focus on your customer’s questions and search intent to get there.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and Google Maps for an excellent ROI.

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Backlinks Just Part of SEO

Backlinks Just Part of SEO

News Flash: Backlinks Just Part of SEO

When it comes to SEO, backlinks are always a topic of discussion. Many SEO “experts” say backlinks are the most important element of SEO. Not so, says John Mueller of Google. Here’s what he had to say about backlinks. “We do use links in our ranking algorithms. We use a ton of other factors as well. So it’s not the case that links is the one thing that will make your website show up in the search results, regardless of what other people do.” We have long suspected that this was the case. “Content is king’ is a mantra we subscribe to more than backlinks. Backlinks are just part of the SEO recipe for success.

Backlinks Just Part of SEO

Recently Google has been sending out signals regarding “intent of search”. In other words Google feels it’s important for websites to respond to users intent. What is the user intending to do or find out with their search? Google is rewarding websites that respond to user intent. This would seem to be an extension of the Google guideline that used to stress answering user’s search questions? Without getting further into the weeds about this let’s address how this affects plumber websites, blogs and social media.

Google Search Intent

While backlinks are still relevant, it seems prudent to focus more on the bigger picture that Google sees. When a customer goes to your plumber website they want to know one thing usually. How can you help me with my plumbing challenge or problem? It’s most likely a specific area. Take water heaters, for instance, what are the details or intent of this customers search? Do they want to know about tankless water heaters? Your website must be well organized to address these queries.

Yes, backlinks help your SEO score, but look at the things Google is talking about to shape your online presence. User intent is what Google wants you to focus your efforts on. Perhaps you should consider hiring a reasonably priced profession SEO company that specializes in plumbing companies. Especially if that SEO company understands what Google wants in order for you to rank highest on Google.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and Google Maps for an excellent ROI.

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Content Guidelines for Plumbers Plumbing Headings for SEO

Use Plumbing Headings for SEO

You Need to Use Plumbing Headings for SEO

When you build a good plumbing website you need good structure for two good reasons. The first reason is to help your users and customers. Good site structure gives customers a better idea of your capabilities. Remember that’s all customers care about. “How can you help me” is the customer mantra. They only visit your website when they need a plumber. SEO is other reason for a well structured website. The easier Google can see what you do and how you do it, the higher you’re going to rank for “plumber” searches. So, use good plumbing headings for SEO and to help your customers.

Use Plumbing Headings for SEO

Plumber headings for pages and paragraphs are a road map for SEO robots and your customers. They tell everybody what your talking about. So, here’s an example of a heading. “We sell, install and repair water heaters” This is a good heading for your water heater page on your website. Saying you sell water heaters can solve a lot of problems for a ready-to-buy customer. So, if you’ve optimized your water heater service page well enough you can show up on top of the Google rankings for “water heater” searches. A lot of customers think they have to go to Home Depot to buy a water heater. Wouldn’t they rather have a professional plumber install a brand new water heater than Home Depot?

Get a Structured Website

The key to getting new and better customers with your website is to have it structured properly. So, you must do this just to be in the game. Your goal is to be ranked highest on Google for “plumber near me” searches. Then you can work on your profit centers. You can get your profit center keywords ranked highest, too. “Water heaters”, “radiant heating” and “boiler service” are examples of profit center keywords and phrases. You can rank highest for these keyword searches. Your headings for these pages need to reflect your keywords. Then your content follows with organized structure also.

SEO Plumber Pro can do all of this for you. Then you can concentrate on serving your growing customer base.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google with headings that help your website structure!

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Blog About Plumber Topics

Blog About Plumber Topics

Blog About Plumber Topics for Better SEO

Google has trends. Sometimes Google announces these trends. Many SEO experts say Google is too secretive about what they do. So, when Google announces a trend we listen carefully and you should, too. One of the newer trends for 2020 is topics. Google seems to think it’s a good idea for you to blog about topics. We’ve been writing about topics for quite a while. Call it kismet, but it’s not hard to figure out why Google likes topics. So, you should blog about plumber topics to get better SEO and Google ranking.

Unlike the old days, which in internet life was a just a few years ago, Google is maturing. Google no longer simply plucks keywords out on content to deliver search results. That’s not good enough anymore. Long gone are the days of keyword stuffing. Users want better results for their Google searches. So, Google must deliver better search results.

Rank Highest on Google

The topics you write about in your blog can really drive your SEO score up and make you rank highest on Google. Topics give Google a better idea about what you do. An example topic would be, “Do tankless water heaters require more maintenance that conventional water heaters?” It’s as if Google is your customers and you need to explain your plumbing topics to Google.

Going through the motions of blogging general information about your plumbing company isn’t going to get you anywhere. When you blog about plumbing topics your keyword optimization will increase. Google will favor your content over your competitors. Your Google ranking will increase as you rise to the top for “plumber near me” searches. SEO Plumber Pro can take care of all of this for you. We specialize in topics for blogging and website content. We’ll get you the highest Google rankings, too.

Contact us or request a free consultation or quote from SEO Plumber Pro.

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Uncategorized

More Content Tips for Plumbers

More Content Tips for Plumbers to Boost SEO

Here are some more content tips for plumbers, who want good SEO for their website. We always talk about content. We try to emphasize good or great content. There are two reasons for this. Google needs answers to questions and so do your plumbing customers. That’s what Google has to have for their users. Just think about all the questions you have asked in Google search over the years. The fact is you don’t always get the direct answer to your question. So, that’s Google’s biggest challenge. Google needs a huge reservoir or answers to questions asked by their users. It’s a daunting task.

More Content Tips for Plumbers

Because of Google’s challenge to answer user questions Google has tried to solve this challenge. A big part of your plumber SEO score depends on how well you answer customer question with your content. We’re talking about all of your content. So, your website content. your blog content and your social media content all need to answer questions. You can do this with a good FAQ page, but you need more than that. You need to fashion your content in question answering mode. That’s to say, start out with a customer question and answer it. This works great for your blog and social media because it is ongoing.

Plumber FAQs and SAQs

We have a system we’ve used with plumbing clients to answer customers questions. It’s a combination of FAQs and SAQS (Should Ask Questions). SAQs are questions your customers should ask, but don’t ask. The reason for this is they don’t have your knowledge to ask some technical and trade questions that directly affect them. When you answer the SAQs you show your expertise in plumbing and customers are more likely to do business with you. You’re giving them the inside scoop on plumbing from a plumber’s perspective. You can also make videos with FAQs and SAQs. It’s a great way to get more attention by posting these videos on your blog and social media network.

Here’s an example of a plumber SAQ video

Google also loves SAQs because it helps them give answers to tough plumbing questions. Google rewards your website with a higher SEO score and ranking. Your domain authority rises and your website does, too. That’s one of the ways you get to the top of Google for “plumber near me” searches. The ROI is excellent when you reach the highest ranking on Google, too.

Contact us or request a free consultation or quote from SEO Plumber Pro. Get domain authority and a great ROI!

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Technical Plumber SEO

Technical Plumber SEO

How Much Technical Plumber SEO Do You Know?

Technical Plumber SEO counts as much as anything. We talk a lot about good content, but you have to have a foundation of technical SEO, too. Do you have your SSL certificate? Are your XML sitemaps up to date? You have to have solid technical SEO to rank highest on Google. In short, it’s just as important as your website content. So, think of technical SEO as on-page SEO like content. Off-page SEO would be your content distribution across the internet with your social media network

Technical Plumber SEO

Technical SEO allows the Google robots to crawl your site and determine what it’s about. Ultimately, the Google robots report back to the Google how important your website is and how it ranks. Without a technical SEO foundation you’re not going to get credit for a great website. Your page speed won’t be as fast as it should be without good technical SEO. So, visitors won’t stay as long and opportunities will be lost. Over half of your visitors on mobile devices leave if your website doesn’t load in less than 3 seconds.

Hire an SEO Pro

An SEO pro knows you need an SSL certificate to have HTTPS capabilities. It makes your website more secure. An SEO pro can set up your XML sitemaps to make sure Google robots see everything. On-page SEO, which includes content must be technically up to snuff.

Words and robots are equal entities when it comes to technical SEO. So, it includes all your page titles, paragraph headings, word count, meta description and keywords. Meta description? Yeah, it sounds a bit in the weeds, but not to an SEO pro. That’s what we do. Our job is to rank you highest on Google for “plumber” searches. We have to know technical SEO to make that happen. So, you’ll get the most calls from ready-to-buy customers searching for a “plumber” in your town and service area.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on google with great technical SEO!

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Beating Your SEO Plumbing Competition

Beating Your SEO Plumbing Competition

Beating Your SEO Plumbing Competition with Great Content

There are three main things you need to incorporate into your website to beat your plumbing competition. Number one is good or even great content. Number two is having the best content distribution plan you can design. The third thing is the best website optimization you can come up with. So, if you do those three things at a high level you’ll be on your way to beating your SEO plumbing competition.

Beating Your SEO Plumbing Competition

Content is king. We have heard that for years and still true today. Explain who you are, what you do and how you serve your customers. So, if you write this content with your keywords and keyword phrases included you can have the best content. But, you must write in a way that focuses on your customers needs. What’s in it for them. That’s what customers are constantly asking. Give them the answers.

Your Social Media Network

When you have your content set up on your website pages you’re still not done. You need a blog. It’s probably the most important element of your website for your SEO score. A steady schedule of blogging gives you additional fresh content. You can also re-publish blog content to your social media network. Facebook, Twitter and Instagram are great sites to carry your blog posts. It gets your message out to additional customers and improves your SEO score. Do this better than you plumbing competition and you’re on your way to the top of Google.

Website Optimization

Back to your website. When you are in full operation with a blog schedule you’ll want to make sure to optimize everything. Site structure is important. External links to reputable websites and internal links to other pages help. Again, your blog is a great place to do this on a regular basis. It optimizes your website by giving it depth of knowledge. Page and post tittles, headings, total word count, photos and videos must also be properly optimized.

You may want to consider hiring a professional SEO company that specializes in plumbing. Just make sure that they understand what it takes to rank highest on Google. Now that you know you can ask the right questions.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google with the best content, content distribution and optimization.

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Write Good Plumber Content

Write Good Plumber Content

How to Write Good Plumber Content

There’s a lot involved in ranking highest on Google. Good plumber content is a really important element. Good plumbing content helps answer customer questions. It also gets you ranked higher on Google. So, those are the two keys to remember when writing for your website and blog. Here’s how to write good plumber content. First of all, for your website, explain how you help customers with the services and products you provide.

Write Good Plumber Content

Tell customers how you perform in ways that benefit the customer. After all, you have plumbing competitors who aren’t doing that. You can be better than your competition by answering questions you customers might have. You know what those customer questions are from years of experience. So, when you share your information your customers trust you more and respect your plumbing expertise. That makes them more likely to do business with you.

Write for Google, Too

Here’s the harder part. Writing for Google. So, you need to use the right keywords that ready-to-buy customers use to search the internet for a local plumber. “Water heaters” is an overlooked keyword. You probably know that many customers think they have to go to Home Depot to buy a water heater. But, if you write good water heater content you can rank highest on Google for “water heaters”. Write about your water heater services and products and it will pay off. Same goes for boilers, radiant heating and backflow testing. So, take the time to structure this content with keyword phrases that customers search for.

You can get a lot of the right keyword phrases from the Google search bar drop down menu. These are keyword phrases that are so common customers just click on them after they write one keyword like boilers. That’s a big tip that your competitors probably don’t know about. So, that’s one way you beat them. You can also hire a professional SEO company that specializes in plumber SEO. SEO Plumber Pro has the experience and knowledge to do all of this for you.

Contact us or request a free consultation or quote from SEO Plumber Pro. Get the best plumbing content and rank highest on Google. You’ll love the excellent ROI!

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Content Marketing for Plumbers

Plumber Content for Your Customers

Write All of Your Plumber Content for Your Customers

When you write content for your plumbing website, blog and social media make it all about your customers. We know you think about your plumbing company all the time. Anybody that owns a business thinks about their business all the time. But, customers don’t think about you all the time. Customers only think about you when they need your help. So, customers only want to know what you can for them. Write plumber content for your customers and what they need. After all, customers are really the most important part of of your business.

When you share stories about what you’ve done for your customers you’re relating your success. So, in a way it’s about you, but it’s for them. Seeing things from your customers point of view helps make them trust you. Another way to do this is through FAQs (Frequently Asked Questions). Answer questions that your customers have. Again, customers want to know what you can do form them, not how many trucks you have.

Should Ask Questions

SAQs (Should Ask Questions) are also an excellent way to share your knowledge with customers and gain their respect. SAQs are questions your customers should ask, but don’t ask because they aren’t knowledgeable enough to ask them. So, when you share these questions and answers with customers they see you as the expert in your field. This builds trust and respect for you in the eyes of the customer.

When you answer customer question this does another thing that leads to more business. Google will respect you more. One of Google’s biggest challenges is answering questions from their users. If you have good answers Google will give you a better SEO score. So. you’ll get ranked higher because Google wants to give your answers to their customers. Focusing on customers and answering their questions help you get ranked highest on Google for “plumber near me” searches, too.

Contact us or request a free consultation or quote from SEO Plumber Pro. Get good content and rank highest on Google!

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Content Guidelines for Plumbers

More Content Guidelines for Plumbers

More Content Guidelines for Plumbers to Boost SEO Score

Good plumber content is not just for SEO. Many ready-to-buy plumbing customers want to know more about your plumbing services. About 20% of customers need to know all they can about everything. That includes your plumbing company when they consider hiring you. So, for that reason alone you should have good, useful, informative content on your website. Well organized content can also be optimized to help your SEO score. This is really important if you want to be #1 on Google for “plumber near me” searches. You could also be #1 for “water heaters”, “backflow testing”, “boiler repair” and “radiant heating”. The more content guidelines for plumbers, the better.

More Content Guidelines for Plumbers

Optimizing your plumber content is somewhat complicated if you’ve never done it. But, blogging on a regular basis and knowing how to do it right go hand and hand. We recommend WordPress websites for their SEO friendly structure. WordPress has an SEO checklist at the bottom of each web site page and blog post editing page. There you’ll find each element of the writing form you should use to optimize your content. Pages and post should be at least 300 words. You’re titles and headings should contain your keyword phrase and on and on. It’s all there to be studied and executed.

Hire an SEO Pro

Instead of trying to learn how to do this hire an SEO pro. You’re a plumber, they’re an SEO pro. This is just a good rule of thumb in business. Your expertise in plumbing is a full time job. You’re studying, executing and growing your business. So, why not hire an SEO pro to market your plumbing business online and put you into position to succeed more and more as time goes by.

Our goal at SEO Plumber Pro is to make you #1 on Google for your main keyword word, “plumber” and other keywords from your profit centers. We do it with good content and good content distribution across the internet. You’ll get the most ready-to-buy customers when you’re #1 on Google.

Contact us or request a free consultation or quote with SEO Plumber Pro. Be #1 on Google with great content!