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Quality Content for Plumber SEO

Quality Content for Plumber SEO

What is Quality Content for Plumber SEO?

When a plumbing company has a website built for them they want quality. Doesn’t every plumber want quality in everything they do? So, what is a quality plumbing website look like? The basics would be clean and organized. Beyond that it’s the content that counts. So, the content of your plumbing website should be geared towards your customer. You should think of visitors to your website as customers. Customers are the only people that visit your website. They are ready-to-buy plumbing customers. Quality content for plumbing customers is quality content for plumber SEO.

Quality Content for Plumber SEO

Plumber SEO is what gets you to the highest ranking on Google. But, one of the big mistakes SEO experts make is writing content for Google. Concentrating on what you think Google wants won’t get you the results you’re looking for. To rank highest on Google you must have content that your customers want and it must be relevant to them. So, search intent by ready-to-buy customers must be addressed first and foremost.

Answer Your Customers Questions

Your plumbing customers have one main question about you. Can you help them with their plumbing challenge or problem? You must address this question to get the most quality ready-to-buy customers. Do you repair water heaters? That’s a question you should welcome. But, you must have your website organized with a page or section for water heaters. When Google sees that you are an authority on water heaters it will help rank you higher on Google for “water heater” searches.

If you address customers questions in an organized way you will be more likely to succeed online and get customers calling you. This is good SEO that can reach the height of great SEO and pay off big for you. It’s called website optimization and it extends to your social media network structure. The overall number one goal is to rank highest on Google for “plumber near me” searches. Having an organized website, blog and social media network that shows you as the authority on plumbing in your market is the key to ranking highest on Google. But, you must focus on your customer’s questions and search intent to get there.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and Google Maps for an excellent ROI.

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Internet Search Intent for Plumbers

Internet Search Intent for Plumbers

How Important is Internet Search Intent for Plumbers

SEO for plumbers is not that complicated on the surface. Ready-to-buy customers search Google for a plumber when they need a plumber. So, how do you get ranked highest on Google to get the most calls from ready-to-buy customers? Your SEO has to be better than the competition. So far, so simple. Getting ranked highest on Google and Google Maps is the whole ball game for the plumber who wants to dominate their local market. Google algorithms change on a regular basis. But, there is always a theme to follow when trying to outrank the competition on Google. Internet search intent for plumbers is the key.

Internet Search Intent for Plumbers

Knowing what ready-to-buy customers are searching for is most important element of successful SEO now. Knowing the intent of the search. Here at SEO Plumber Pro our number one goal is to get you ranked highest on Google for “plumber near me” searches. That will get you the most ready-to-buy customers calling you for an excellent ROI. But, there are other searches by ready-to-buy customers that you can capture also. Searches like “water heater repair” are great for the plumber who optimizes for water heaters. This is a big profit center for plumber who sell, repair and install water heaters.

Optimize for Profit Centers

Customers who search for “boiler repair” will find the plumber who has good structure and SEO for boilers on their website. This is a great profit center for plumbers who service and sell boilers. “Boilers” are also a less competitive search category than “plumber” or “plumber near me”. So, don’t overlook your profit centers because there are a lot of ready-to-buy customers searching for these categories.

“Clogged sewer lines” is one more example of a profit center meeting search intent. The customer with a clogged sewer line searches for that term rather than a plumber in most cases. Optimizing for search intent can really boost calls and business for a plumber. SEO Plumber Pro specializes in search intent. We work with one plumber per town.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and Google Maps for an excellent ROI.

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Content Guidelines for Plumbers Plumbing Headings for SEO

Use Plumbing Headings for SEO

You Need to Use Plumbing Headings for SEO

When you build a good plumbing website you need good structure for two good reasons. The first reason is to help your users and customers. Good site structure gives customers a better idea of your capabilities. Remember that’s all customers care about. “How can you help me” is the customer mantra. They only visit your website when they need a plumber. SEO is other reason for a well structured website. The easier Google can see what you do and how you do it, the higher you’re going to rank for “plumber” searches. So, use good plumbing headings for SEO and to help your customers.

Use Plumbing Headings for SEO

Plumber headings for pages and paragraphs are a road map for SEO robots and your customers. They tell everybody what your talking about. So, here’s an example of a heading. “We sell, install and repair water heaters” This is a good heading for your water heater page on your website. Saying you sell water heaters can solve a lot of problems for a ready-to-buy customer. So, if you’ve optimized your water heater service page well enough you can show up on top of the Google rankings for “water heater” searches. A lot of customers think they have to go to Home Depot to buy a water heater. Wouldn’t they rather have a professional plumber install a brand new water heater than Home Depot?

Get a Structured Website

The key to getting new and better customers with your website is to have it structured properly. So, you must do this just to be in the game. Your goal is to be ranked highest on Google for “plumber near me” searches. Then you can work on your profit centers. You can get your profit center keywords ranked highest, too. “Water heaters”, “radiant heating” and “boiler service” are examples of profit center keywords and phrases. You can rank highest for these keyword searches. Your headings for these pages need to reflect your keywords. Then your content follows with organized structure also.

SEO Plumber Pro can do all of this for you. Then you can concentrate on serving your growing customer base.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google with headings that help your website structure!

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Google Results Page for Plumbers SERP

Google Results Page for Plumbers

Google Results Page for Plumbers is the Money Page

When a ready-to-buy plumbing customer searches for a “plumber” the Google results page come up. Any search engine results page (SERP) has the top results from the keyword word or phrase searched. The “plumber” or “plumber near me” search is always a location search. Google knows that users searching for a “plumber” want a plumbing company. So, here’s what the SERP for “plumber” looks like. There are 3 or 4 Google ads at the top. Then the Google Maps results. The Google Maps 3-pack typically shows 3 plumbers in the town the search originates from. Below that are the organic top ten websites. The Google results page for “plumbers” is where your ready-to buy customers come from.

Google Results Page for Plumbers

The pay-per click ads on the page one SERP get about 2% of the click throughs. Google Maps get more than that but statistics are not available for Google Map click throughs to websites. What is known is that plumbing companies ranked highest for organic search are shown on Google Maps in the highest position, too. The #1 organic position gets about a 35% click through rate (CTR). So, to rank highest in the organic search has a huge influence on Google Maps, too.

SEO is the Key to Success on Google

You can rank #1 for both Google organic and Google Maps. This is regardless of your location. Google reasons that the top organic websites usually have what the users is searching for. This isn’t always true for the plumbing company that is actually closest to the user or customer’s location. Got that? Google Maps shows the plumbing website with the best SEO in the #1 position.

SEO is the determining factor of your rankings on Google. To be ranked highest on Google and Google Maps you need the best SEO. You’re mostly competing with the directories and review sites. Yelp, Home Advisor and Angie’s List are the usual suspects. But, you can beat them. They don’t have local addresses and you do. Google favors local businesses in in local search. You just have to have great plumber SEO. Maybe you should hire a pro plumber SEO company.

Contact us or request a free consultation or quote from SEO Plumber Pro. Get the best plumber SEO and rank highest on google and Google Maps.

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Google Questions and Answers for Plumbers

Google Questions and Answers for Plumbers

Google Questions and Answers for Plumbers is a Key Ranking Factor

When a ready-to-buy customer needs a plumber what do they do? Most search Google. So, what do they search for? Most search for a “plumber near me”. But, customers also use other search terms depending on their plumbing challenge. “Water heater repair” is an example. Google knows that this customer needs a professional plumber to repair the customer’s water heater. So, on the Google results page for “water heater repair” there is a list of plumbing companies in the customer’s area. That’s how Google questions and answers for plumbers works.

Google Questions and Answers for Plumbers

Google has figured out what customers want when customers don’t even ask a question. Google simply assumes the question and gives the answer. We can assume this is a result of millions of searches on their search engine site. Here’s another example. A commercial business customer may search for “backflow testing”. As a result, Google knows that the customer needs help with backflow testing. A list of plumbers, who do backflow testing comes up on the Google results page. And in both cases, water heater repair and backflow testing searches, Google Maps 3- pack shows the locations for the best optimized plumbing websites on these search subjects.

SEO & Ranking High on Google

When you create content that answers customer questions you rise in the Google rankings. Google’s result page gives the best answers for questions that are searched. That’s what Google does. It’s a cornerstone of their success. So, you need to create and optimize your website and social media with the best answers to questions customers ask. FAQS and SAQ (Should Ask Questions) are a great way to do this. SEO Plumber Pro has developed a strategy to do this for you. We can create written content and videos that feature your FAQs and SAQs. Then we distribute it across the internet.

The goal is to rise to #1 on Google for “plumber near me” searches. FAQs and SAQs will add to your rankings for other plumbing searches with the same goal.

Contact us or request a free consultation or quote from SEO Plumber Pro. Be #1 on Google!

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Mobile is Local for Plumbers Mobile Optimization for SEO Profits

Mobile is Local for Plumbers

Mobile is Local for Plumbers and Your Customers

Mobile is the name of the game for plumbers. Plain and simple. Most of your customers use a mobile phone to call a plumber. First of all they have to find a plumber. So, they search Google in most cases. When they see the top ranked plumbing companies they call one of them. The fact is most customers don’t remember the plumbing companies in your town even if they’ve done business with them. Some do remember, but over half don’t remember the last plumber they worked with. Even if a customer would like to use the last plumber they used most customers don’t remember their name. That’s why they search Google. That’s why mobile is local for plumbers and so important for new business.

Mobile is Local for Plumbers

So, what does your mobile website look like and it is user friendly? This is a great place to start if you want new ready-to-buy customers calling you. Optimize your mobile website now! Even if a customer has worked with you chances are they need to Google your phone number. So, you better have a mobile site that easily displays your phone number. Next, do you have a link for your phone number? Mobile phone customers like to click on phone number links to start the phone call. It’s what they prefer and expect. Help them by making it easy for them to click and call.

Rank High on Google for Plumber Search Results

If you really want to get the phone calls coming in optimizing your mobile site is the way to go. Optimization builds up you SEO score to rank you higher on Google. You have to rank at least #3 on Google for “plumber near me” searches. If you’re below #3 on Google it won’t move the needle. SEO Plumber Pro can do all this for you. We’ve made all of our plumbing clients #1 on Google for “plumber” searches. You’ll get over 50% of all the calls from ready-to-buy customers searching for a “plumber” in your town and service area. You’ll love the ROI.

Contact us or request a free consultation or quote from SEO Plumber Pro. Be #1 on Google!

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Social Media Optimization for Plumbers

Social Media Optimization for Plumbers

Social Media Optimization (SMO) for Plumbers Brings Additional Customers

SEO stands for search engine optimization and it refers to your website. SMO stands for social media optimization and refers to your Facebook, Twitter, Yelp, YouTube and Instagram pages that form your social media network. Other sites, such as Pintrest and LinkedIn can be added also. We will build out your social media network and optimize it. The main function or your social media network is to spread the news of your plumbing company across the internet. Then, social media optimization (SMO) for plumbers can be activated to bring you additional customers.

Social Media Optimization for Plumbers

When we blog for you we create optimized content that positions you as the expert in your field. This strategy brings you better customers. People that want the best plumber are willing to pay to get that plumber. These are people you want the most as customers. Most of these ready-to-buy customers will search Google for a plumber. So, if you are #1 on Google you’ll most likely get a call. Again, these customers want a good plumber with price as a secondary concern.

Be Where Your Customers are on the Internet

Even though most good ready-to-buy customers search Google for a plumber, other customers search social media sites they frequent for a plumber. People who spend a lot of time an Facebook will search for local businesses there. Your Facebook business page can ask your Facebook friends and followers to “like” your Facebook business page. This will give you exposure to them and many of their Facebook friends when you post on your Facebook plumbing business page. As a result, you reinforce top of mind thinking that reminds them who their plumber is or should be – you.

Optimizing you social media network bring s you customers and raises your SEO score to help you get to #1 on Google, too.

Contact us or request a free consultation or quote from SEO Plumber Pro. Be #1 on Google and get more customers from your social media network, too!

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White Hat Plumber SEO

White Hat Plumber SEO

White Hat Plumber SEO is the way to go

Are you familiar with white hat and black hat SEO? Yes, it’s the old western movie adage. White hat, good guy. Black hat, bad guy. So, in SEO the black hat bad guys use shady tricks and methods to get good Good rankings. And the white hat SEO heroes play fair. So, just like in the old westerns the good guy always wins. Google is the sheriff in town. The sheriff doesn’t go for the shady cheaters. So, Google sends the bad guys to Google jail. That makes white hat plumber SEO the way to go.

White Hat Plumber SEO

There are many ways the black hatters try to cheat to rise in the Google rankings. The simple cheaters partake in the simple cheating schemes like keyword stuffing. That’s the act of using keywords over and over again in a crowded way to impress Google. Google is nor impressed with keyword stuffing. So, if you keyword stuff Google will demote your ranking or ban you from Google. There are more sophisticated ways the black hatters cheat, too. Some use software to create numerous and bogus backlinks. They get banned by Google for that.

Good Solid SEO Wins Every Time

White hat SEO is what SEO Plumber Pro practices everyday. To us it’s most gratifying to win fairly. And it’s even more gratifying because we are winning for you. That’s the best feeling in business – to do good for your client. White hat SEO consists of good, relevant and informative content. Good optimized site structure is also important. Proper titles and optimized keyword usage counts big time. These are all elements of winning white hat SEO. We just do it better, more often and more effectively than your competitors to make you #1 on Google. As a result, you’ll get the most phone calls from ready-to-buy customers searching for a plumber online when you’re #1 on Google.

Contact us or request a free consultation or quote from SEO Plumber Pro. Be #1 on Google!

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Your Online Plumbing Market

Your Online Plumbing Market

Your Online Plumbing Market is Weak

Without even looking we can safely say you online plumbing market is weak. Because most plumbing companies in your market don’t have good SEO they don’t show up #1 on Google. Most don’t show up on page one of Google. As a result Yelp is usually #1 on Google in almost every U.S. market we have looked at. So, instead of your plumbing company being #1, Yelp, which is a review site, has enough SEO to be on top. Yelp has directed their attention to local markets because that is who Yelp serves. So, Yelp has the same market as you.

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Your Online Plumbing Market

Yelp is fairly popular with customers, but not popular with a lot of local businesses. That’s because of negative reviews. Yelp is the messenger of some very bad news for some small businesses. But, Yelp has a system that allows you to dispute bad reviews and Yelp users seem to understand that. In any event it still helps to be #1 on Yelp. You get first crack at customers who click on the Yelp listing. So, have plumbing companies surrendered to Yelp? Most plumbers are not even aware of this situation, because most plumbing companies don’t strive to be #1 on Google.

Yelp Can be Beaten on Google

Google is a fair company when it comes to local Google rankings. Google respects local businesses. Your plumbing company needs to have a local address to compete in the local Google rankings. Google respects local businesses with local addresses over companies located outside of your town. Yelp does not have a local address, so Yelp can be replaced as the #1 listing on Google in your market if you have good SEO. We’ve done this with other plumbing companies in their markets. Google promotes local business as part of their marketing plan. So, Google needs to have credibility with local businesses. Google can’t afford to allow out of town businesses with large marketing budgets to dominate your local Google listings.

Being #1 on Google is a challenge. But, we are up for that challenge. Are you? When you’re #1 on Google you’ll get more phone calls than any other plumber in your market from ready-to-buy customers searching for a plumber on Google.

Contact us or request a free consultation or quote from SEO Plumber Pro. Beat Yelp and be #1 on Google!

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Optimizing for Plumbing Customers

Optimizing for Plumbing Customers

Optimizing for Plumbing Customers Answers Their Questions

Ready-to-buy plumbing customers always have questions. So, what do customers want to know about you? The two main questions are do you provide the plumbing service they need and how much does it cost. Most plumbers can perform the basic services a customer needs. But, if a customer needs a sewer inspection they might search for “sewer inspection” on Google. So, that means you should optimize “sewer inspection” on your website, blog and social media network to be highly ranked on Google for that keyword phrase. Furthermore, if you’re #1 on Google for this search term you’ll most likely to get a phone call. Optimizing for plumbing customers’ questions is the key.

Optimizing for Plumbing Customers

Price is important to most ready-to-buy customers. Flat rate pricing is superior to hourly charges. In most cases the customers must call you to get the price. But, if they know you charge a flat rate they are more likely to call. Research shows that to be true. So, it’s important to optimize for “flat rate pricing” in some form or manner. Here’s an example of a video where a plumber explains flat rate pricing.

SEO & Keywords

Optimizing your website, blog and social media network for plumber keywords that help answer ready-to-buy customer questions is smart. So, if done properly it positions you as the expert in your field. FAQs & SAQs videos like the one above give customers confidence that you can help them. It leads to phone calls. It also helps your SEO score for profitable keywords.

We concentrate on your profit centers. So, we use keywords like “water heater installation” to promote your water heater products and services. SEO Plumber Pro uses a system to help you answer customer questions about water heaters. We can use videos and content on your website to do this. So, how would you like to rank #1 for “water heater” searches on Google? That’s one example of profit center keywords. Above all, answering customer questions about your water heater products and services leads to water heater profits for you. Optimizing keywords for plumbing customers questions is a winning strategy for you.

Contact us or request a free consultation or quote from SEO Plumber Pro. Be #1 on Google for your profit center keywords!