The Small World of Niche SEO for Plumbers
Plumber are a niche market. So, plumbers are a niche market on the internet, too. Almost every “plumber” internet search turns up plumbers by location. That’s because Google knows almost every “plumber” searches come from ready-to-buy customers looking for a plumber. Ready-to-buy plumbers don’t even need to use a location in the the search box. Just write in “plumber” and you’ll get a results page that shows plumber in your area. Google Maps will list the top three plumbers. The organic list consists of the top 10 plumbers in your area based on how well their SEO is done. That’s why niche SEO for plumbers is so important to you.
You’re not in a vast sea of companies, ideas and things as a plumber on the internet. It’s you and your local plumbing competition – that’s it. That’s your niche. So, you just have to beat your local competition to reach the highest rankings on Google. Your biggest competition is Yelp if you want to be #1 on Google for “plumber near me” searches. You can beat Yelp with good niche SEO because Yelp doesn’t have a local address.
Google and Your Local Market
Here’s our take on Google’s attitude toward local businesses. Google favors local businesses with good SEO over out of town entities. It makes sense if you think about it. Google categorizes local search by towns and cities. So, they need to respect the local businesses in each town and city to maintain credibility and respect from local businesses and the people of those towns and cities. Local businesses are the majority of the businesses in the country and affect the most most people, too.
So, you need to have good SEO to your competition in your local market. If you can get to #1 on Google you’ll get over 50% of the calls from all the ready-to-buy customers. These are customers searching for a “plumber near me” on Google. So, the main keyword you want to rank #1 for is “plumber”. It’s also the toughest keyword word for plumbers to rank #1 for in your niche. So, the smart move is to hire a professional SEO company that can do this for you. It’s more cost effective and there’s no learning curve or time spent. SEO Plumber Pro is a reasonably priced opportunity for you.