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Best Plumber SEO Best SEO for Plumbers

The Best Plumber SEO

The Best Plumber SEO for ROI

Of all the marketing channels available to plumbers, SEO brings the best ROI. Of, course plumber SEO must be done properly to reach the highest rankings on Google. The ultimate keyword to rank for is “plumber”. The ultimate keyword phrase to rank for is “plumber near me”. So, ranking highest on Google for these search terms will bring you the most ready-to-buy customers.

The Best Plumber SEO

All plumber searches are local searches. So, when ready-to-buy customers need a plumber most of them search Google. Google knows that a plumber search is a locale search. So, a search for “plumber” brings up local results automatically. Google Maps is also displayed on the search results page. The Google Maps 3-pack shows the top three plumbers. These are the plumbers with the best optimization for Google Maps. So, with proper optimization you can rank highest on the Google results page and Google Maps. That brings you the lion’s share of ready-to-by customers. It’s an example of the best plumber SEO for ROI.

Plumber SEO vs. PPC

Most plumbers choose pay per click (PPC) ads on Google over SEO. PPC can return a good ROI, but most likely on a smaller scale. One reason for that is most plumbers don’t invest very much in PPC ads. SEO is a whole other ballgame. Plumber SEO is a long term investment with a much larger scale of success. Some plumbers use PPC and SEO to gain customers. One downfall of PPC is that plumbers rarely set it up properly for success. Most plumber PPC have a mediocre headline and a simple link to their website. So, this cuts down their conversion rate. Having a good offer and a landing page designed for customer conversion greatly improves ROI.

Plumber SEO vs. PPC

Plumber SEO is much more complicated and may require hiring a professional SEO company to manage it. The learning curve for SEO is steep. But, that’s part of the reason that SEO has the highest ROI among the available marketing channels. SEO is ongoing and can can build into a local domination of Google for you. Aside from ranking highest for “plumber” and “plumber near me” their are other great keywords to rank for. Ranking highest on Google for “water heaters” and “backflow” service are two examples. So, keyword phrases like “water heater repair” can bring huge rewards for that profit center. Mostly for water heater sales and installation. Optimizing a water heater page on your website is where you start. Optimizing all your profit centers brings additional ROI aside from your main “plumber” keywords.

We Recommend WordPress for Plumbers

We consider WordPress to be the best website platform for plumber SEO. The main reason for this is that WordPress is a world class blog platform. Why is a blog platform import to SEO? It’s the best way to add new content on a regular basis. So, to rank highest on Google you need to have an active blog. WordPress also has a great support system. Aside from WordPress.com there is also WordPress.org. These websites offer products and support.

WordPress websites

Yoast is another great WordPress resource. Yoast is an SEO support company for WordPress. They offer SEO plugins and SEO training. This is a great way to learn the basics of SEO with free plugins and free training. What you pay for is your time. SEO is a profession and it takes time to learn it. SEO Plumber Pro offers a WordPress website at no additional charge. That’s because we believe so strongly in WordPress. It may actually be easier and save time to build you a new website. You may need a new website to rank highest on Google.

Plumber Content is King

You may or may not have heard the motto, “content is king”. It refers to internet marketing and also applies to SEO. So, plumber content is your focal point. You must use relevant and useful content on your website, blog and social media posts. No fluff allowed. Ready-to-buy customers who have taken the time to visit your website want information. So, if you don’t give it to them what they are looking for they are liking to leave. So, you must organize, structure and optimize you content to please customers. Make it easy for them to call you.

"Content is King" - Bill Gates, 1996 quote

You also want to please Google with your content. Google wants to rank you highest if you have the best content. Don’t forget, this reflects on Google reputations as well as your reputation. Google wants to give it’s users the best information and content they can. See how that works? Please your customers and please Google the most and you win. Copywriting is a skill and profession. So, your SEO company should be well versed in copywriting to deliver great plumbing content.

Beat Your SEO Plumbing Competition

The fun part of SEO is beating your plumbing competition. When you’ve reached the highest ranking on Google you’ve beaten all your competitors. That not only includes other local plumbing companies it includes some bigger ones, too. Yelp, is usually at the top of Google search results for “plumber near me”. But, you can beat Yelp. Yelp doesn’t have a local address. This makes you a prime candidate to move past Yelp, Angie’s List and Home Advisor. Google favors locally based companies. So, as long as you deliver great local content on a regular basis and optimize it properly you can beat these big shots.

Beat Your SEO Plumbing Competition

Other tactics for beating everybody include videos that answer customer questions. Frequently Asked Questions (FAQS) are a great place to start. These videos attracts customers to you posts and web pages. To further your reputation as a the experts in your field you can also answer Should Ask Questions (SAQs). These are questions that ready-to-buy customers should ask you, but they don’t ask you. That’s because they don’t have your expertise to know enough to ask these questions. You’ll be thought of as the most honest and reputable plumber in town with your answers on SAQ videos.

You may want to consider hiring a reasonably priced SEO company that specializes in plumbers. So, just make sure you are confident they will be able to deliver an excellent ROI for you. And finally, make sure the can do everything we’ve talked about here.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and Google Maps for an excellent ROI.

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Image Optimization for Plumber SEO

Image Optimization for Plumber SEO

How to Do Image Optimization for Plumber SEO

Images can make or break your website, blog posts and social media posts. There’s nothing more boring than an article of text without an image. Images draw in the reader. And Google notices images, too. So, here’s your new rule. Never create a web page, blog post or social media post without adding an image. First of all, you must go through the steps of image optimization for plumber SEO.

Image Optimization for Plumber SEO

Always use original photos. Stock photos of your company team are a dead give away you’re just going through the motions. This reflects on your image with ready-to-buy customers who’ve found you and are evaluating you. Original photos of your company team also help build some company pride with employees. When you take the time to take photos of your employees they know they count. Customers also respond to original photos of your company team. If you don’t believe it read some Yelp reviews where customers write use the techs name in their review of your plumbing.

Preparing your Photos for Use

Make sure your images are the right size so they don’t slow down your website. We have a standard we use with images. We make them 300 pixels wide and around 150-200 pixels wide. This is big enough to see well and it doesn’t slow down a website when it’s loading. You can use Photoshop to do this. WordPress does a beautiful thing next. It resizes the the photo for your mobile site. This helps your mobile site load fast. That’s super important since Google now does mobile indexing-first for their rankings. In other words, Google ranks your mobile site first, which also ranks your desktop rankings secondly.

Those are the basic image optimization tasks you need to perform to get your photos right for SEO. Naming image files is another important task. Image alt attributes is explained here by Yoast. By the way, we can do all this for you if you want to rank highest on Google for “plumber near me” searches.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and Google Maps for a great ROI.

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Yoast for Plumber WordPress Websites Yoast Helps Plumbers with SEO

Yoast Helps Plumbers with SEO

Yoast Helps Plumbers with SEO in Many Ways

We always recommend WordPress websites to plumbers. Why? Because WordPress is the preeminent blog platform on the internet. Blogs are an essential elememt in our philosophy of SEO excellence. Blogging adds new and relevant content to your website on an ongoing basis. So, that helps your customers and Google know what your plumbing capabilities are. It increases your reach with customers and increases your SEO score. Yoast is an SEO company dedicated to WordPress users. And Yoast helps plumbers with SEO in many ways.

Yoast Helps Plumbers with SEO

Yoast is integrated with WordPress to guide you through the process of creating a plumber website that ranks highest on Google. That’s always the goal of SEO. SEO has the highest ROI of any marketing channel on the internet when done properly. Yoast has an SEO plugin that monitors your SEO effort. They aso provide video SEO and local SEO plugins. But, that’s not all Yoast can do for you and your plumber website.

Training Courses

SEO training classes are available from Yoast. You can study many facets of SEO with Yoast. Content training courses include copywriting, keyword research and site structure. Technical training are also available. There are free versions and premium versions you pay for. There is a learning curve for SEO, but Yoast is a great way to go if you have the time, focus and energy to pull it off.

SEO Plumber Pro utilizes Yoast in many ways. We have trained with Yoast and we also use their plugins on our website and plumbing client websites. We value Yoast as our “go to” source for SEO knowledge and Website plugins. Because Yoast is so closely aligned with WordPress it’s like a world class SEO mentor. So, if the Yoast and WordPress world of website SEO intrigues you might want consider an SEO company that specializes plumbers, WordPress and Yoast. We offer a WordPress website at no additional charge to you. So, that’s how import we think WordPress is to your SEO success. Just make sure you feel confident the SEO company you choose can create an excellent ROI for you.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and Google Maps for an excellent ROI.

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WordPress Plugins for Plumber SEO

WordPress Plugins for Plumber SEO

Automated Help from WordPress Plugins for Plumber SEO

We need all the help we can get when we build a plumbing website to rank highest on Google. WordPress is the preferred website platform for many reasons. When you want to rank highest on Google you need a good blog platform and WordPress is the world class blog platform. Then there are the plugins. On the WordPress dashboard you’ll see the plugin category. You can shop for free WordPress plugins that help you run your website with a simple click. WordPress plugins for plumber SEO are an essential element for success.

WordPress Plugins for Plumber SEO

There are a variety of great WordPress plugins and plugins from other creators that fit into the WordPress platform. Jetpack is a WordPress plugin that helps connect your blog to the WordPress.com. It also provides security logins and protection against malware and spam. Jetpack also manages your website to allow functions of other plugins you may choose to use. Jetpack performs many other utility functions to enhance the website performance.

Behind the Curtain of Plumber Websites

When you search for a plugin you can ask for a function you’d like to have for your website. For instance, if you decide to offer a coupon on your website there are coupon plugins to choose from. One of the best plugins your could imagine is available from Yoast, a WordPress SEO support company. The WordPress SEO plugin from Yoast is a must have for a plumber website.

The Yoast SEO plugin is updated from time time to time to keep up with Google algorithm changes. It also has a SEO checklist system that you can follow when you create a website page or blog post. This checklist shows you what you need and if you have added enough of the secret sauce to your content. From keyword density to meta description length you’ll learn all the ingredients for great content. And you’ll learn as you create your website content.

Do-it-for-You Services

The world of WordPress websites is dynamic and changing. If it seems daunting to you because there is a learning curve you could consider hiring a professional SEO company. How about an SEO Company that specializes in plumbing companies? Just make sure the one you choose is reasonably priced andt can deliver an excellent ROI.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and Google Maps for an excellent ROI.

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Competition Analysis for Plumber SEO

Competition Analysis for Plumber SEO

How Do You Perform Competition Analysis for Your Plumber SEO?

When you’re setting out to organize your SEO effort to rank highest on Google you need to analyze your competition. So, how do you do this? First you look at who is ranking highest for the Google search of “plumber near me” and “plumber”. This is your local plumber market competition. The search engine results, 90% of which are Google results, show the top 10 website results on page one of Google. So, now you can see your competitor’s websites that you must beat to reach the top spot on Google. You’re ready for competition analysis for plumber SEO you can use to win.

Competition Analysis for Plumber SEO

First of all, you need to look at your competitor’s technical SEO, Content and links. Your competition has put together an SEO strategy of content, links and a crawlable website. In most cases there are weaknesses in one or more of these areas of your competitor’s SEO strategy. It’s your job to find these weaknesses and excel beyond them with own website SEO in these areas.

Put Your Plumbing Industry Knowledge to Work

You know the plumbing industry. So, by looking at a competitors on-page website content you can see if any of it is outdated. You can also determine if they have gone into enough detail to cover the subject properly. Is the content of your competitor easy to read? These are all areas in which you can beat the competitor, who is ranking highest on Google, if they are not up to snuff.

Checking your competitor’s links can be done with SEO tools. Majestic or Ahrefs are two you can use. So, how many links do they have? What’s their link history? How about good links with .gov or .org? You can check your competitor’s page speed with websites like Pingdom. Check your own page speed while your at it. A loading time of under 2 seconds is good. So, how you compare to the top dog on Google. There are ways to increase your page speed. Hiring a professional SEO company that specializes in plumbers is one way. Just make sure you feel confident that you’ll get an excellent ROI with your choice.

Contact us or request a free consultation or quote from SEO Plumber Pro. Beat your competition on Google!

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Quality Content for Plumber SEO

Quality Content for Plumber SEO

What is Quality Content for Plumber SEO?

When a plumbing company has a website built for them they want quality. Doesn’t every plumber want quality in everything they do? So, what is a quality plumbing website look like? The basics would be clean and organized. Beyond that it’s the content that counts. So, the content of your plumbing website should be geared towards your customer. You should think of visitors to your website as customers. Customers are the only people that visit your website. They are ready-to-buy plumbing customers. Quality content for plumbing customers is quality content for plumber SEO.

Quality Content for Plumber SEO

Plumber SEO is what gets you to the highest ranking on Google. But, one of the big mistakes SEO experts make is writing content for Google. Concentrating on what you think Google wants won’t get you the results you’re looking for. To rank highest on Google you must have content that your customers want and it must be relevant to them. So, search intent by ready-to-buy customers must be addressed first and foremost.

Answer Your Customers Questions

Your plumbing customers have one main question about you. Can you help them with their plumbing challenge or problem? You must address this question to get the most quality ready-to-buy customers. Do you repair water heaters? That’s a question you should welcome. But, you must have your website organized with a page or section for water heaters. When Google sees that you are an authority on water heaters it will help rank you higher on Google for “water heater” searches.

If you address customers questions in an organized way you will be more likely to succeed online and get customers calling you. This is good SEO that can reach the height of great SEO and pay off big for you. It’s called website optimization and it extends to your social media network structure. The overall number one goal is to rank highest on Google for “plumber near me” searches. Having an organized website, blog and social media network that shows you as the authority on plumbing in your market is the key to ranking highest on Google. But, you must focus on your customer’s questions and search intent to get there.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and Google Maps for an excellent ROI.

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Backlinks Just Part of SEO

Backlinks Just Part of SEO

News Flash: Backlinks Just Part of SEO

When it comes to SEO, backlinks are always a topic of discussion. Many SEO “experts” say backlinks are the most important element of SEO. Not so, says John Mueller of Google. Here’s what he had to say about backlinks. “We do use links in our ranking algorithms. We use a ton of other factors as well. So it’s not the case that links is the one thing that will make your website show up in the search results, regardless of what other people do.” We have long suspected that this was the case. “Content is king’ is a mantra we subscribe to more than backlinks. Backlinks are just part of the SEO recipe for success.

Backlinks Just Part of SEO

Recently Google has been sending out signals regarding “intent of search”. In other words Google feels it’s important for websites to respond to users intent. What is the user intending to do or find out with their search? Google is rewarding websites that respond to user intent. This would seem to be an extension of the Google guideline that used to stress answering user’s search questions? Without getting further into the weeds about this let’s address how this affects plumber websites, blogs and social media.

Google Search Intent

While backlinks are still relevant, it seems prudent to focus more on the bigger picture that Google sees. When a customer goes to your plumber website they want to know one thing usually. How can you help me with my plumbing challenge or problem? It’s most likely a specific area. Take water heaters, for instance, what are the details or intent of this customers search? Do they want to know about tankless water heaters? Your website must be well organized to address these queries.

Yes, backlinks help your SEO score, but look at the things Google is talking about to shape your online presence. User intent is what Google wants you to focus your efforts on. Perhaps you should consider hiring a reasonably priced profession SEO company that specializes in plumbing companies. Especially if that SEO company understands what Google wants in order for you to rank highest on Google.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and Google Maps for an excellent ROI.

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Coronavirus Affect on Plumber SEO

Coronavirus Affect on Plumber SEO

What is the Coronavirus Affect on Plumber SEO?

What is the coronavirus affect on plumber SEO? We’ll get to that in a moment. The coronavirus has upended world health, world markets and world attitudes. So, how does the virus affect plumbing companies here in the United States. It would seem that plumbing companies are a most important element of recovery from the coronavirus.

Coronavirus Affect on Plumber SEO

The need for cleanliness is at a premium for all of our citizens. Washing your hands for 20 seconds is the number one way of prevention of this virus. That requires fresh running water for good health practices in fighting of the virus. Hot water is not required to wash hands, but it is perhaps the best way to wash your hands. So, plumbing companies are in high demand. During the coronavirus pandemic plumbers will help maintain good plumbing and good health.

The Health of Plumbers and Their Customers

One area of concern for plumbing companies is the health of their employees. Plumbers visit homes and businesses every day. Social distancing practice are being suggested and have been employed in many situations. So, how is this affecting plumbers and customers who have to interact? Virus testing would seem to be extremely important for plumbers. Certainly customers want to feel confident they will not get the virus from a plumber. One the other hand customers need to be tested also. This virus situation has brought up a real health concern for plumbers and their customers.

The Durability of SEO

Through all of the turmoil, concerns and fear of the coronavirus plumber SEO remains a steady constant. Your SEO score will not be affected by the coronavirus. In fact, if you’re ranked highest on Google and Google Maps you’ll still get the most customer calls. That makes plumber SEO that ranks you highest on Google an insurance policy during these times.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and Google Maps for a great ROI.

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Photo Usage for Plumber SEO

Photo Usage for Plumber SEO

Guidelines for Photo Usage for Plumber SEO

When you’re trying to rank highest on Google you need every edge you can get. Photos are a good way to increase your SEO score and rank higher on Google. Photos also draw in your visitors to your website, blog and social media posts. Your visitors are more likely to read posts with photos. You should never complete a blog post with our adding a photo or video. That’s just a hard and fast SEO rule. Above all, photo usage for plumber SEO must be done right to get you the results you want.

Photo Usage for Plumber SEO

First of all, you need to use high quality photos on your website, blog and social media post. In SEO everything counts and low resolution photos do not score well with Google. Your photos represent your business, so make them a positive not a negative. When cropping photos don’t use the cropping tools in Google or other internet platforms. Instead, use Photoshop. You can buy Photoshop from Adobe for just $9.99 per month. Photoshop is easy to use for photo cropping and saving. It makes your photos look more professional and technically sound for posting.

Optimized Images Help You Google Ranking

Image is the technical word for photos and pics in the SEO world. So, it would follow that optimized images are the important. Image size is very important. When blogging on a WordPress website it is suggested that you make blog photos 300 pixels wide and approximately 150-200 pixels in height. You can easily do this with the Photoshop Image Size option.

File names for photos also count for SEO. You should name your photos with keyword phrase from your blog posts. On your website file names should contain keywords that describe these photos. Everything counts in SEO.

If this seems to technical or time consuming you may want to consider hiring a professional SEO company that specializes in plumbing companies.

Contact us or request a free consultation or quote from SEO Plumber Pro. Get your photo images optimized to rank highest on Google. The ROI is excellent.

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Affordable Plumber SEO

Great Affordable Plumber SEO

Look for Great Affordable Plumber SEO

When shopping for an SEO company for your plumbing company here are some things to consider. First of all, you need to know the standard SEO pricing. Secondly, you should look for an SEO company that specializes in plumbing companies. This is a niche market. There are caveats about plumbing that your SEO company needs to be aware of to make you successful online. The industry standard for local SEO ranges from $500 per month to $1000. The price range for your plumbing company depends on what market you are located in. The larger the market the more SEO companies charge. Most medium sized markets cost around $600-700 per month. Great affordable plumber SEO is a challenge to find.

Great Affordable Plumber SEO

The main thing you should be asking is “what do I get for the money I’m spending?”. The ROI must justify the investment. So, beware of SEO companies that only charge $100-200 per month. These companies will work to “improve your online visibility” but, you won’t see any gains in phone calls. We believe that phone calls are the most important thing an SEO company can produce for a plumbing company. Nobody calls a p[lumber unless they need a plumber. That’s the general rule and you know that already. So, an SEO company must increase the number of ready-to-buy customers calling you.

Rank Highest on Google

The way to increase the number of ready-to-buy customers calling you is to rank highest for “plumber” searches. This is the whole SEO game for us. Your Google ranking determines how many customers will call you. You have to rank at least #3 on Google for “plumber near me” searches to get a return on SEO. The goal is to rank #1 on Google.

We don’t guarantee a #1 ranking for your plumbing company on Google. But, we’ve done it with all of our plumbing customers over the years. You’ll get the most calls from ready-to-buy customers when you’re #1 on Google. The ROI is excellent when you’re #1 on Google.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and get a great ROI!