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Internet Search Intent for Plumbers

Internet Search Intent for Plumbers

How Important is Internet Search Intent for Plumbers

SEO for plumbers is not that complicated on the surface. Ready-to-buy customers search Google for a plumber when they need a plumber. So, how do you get ranked highest on Google to get the most calls from ready-to-buy customers? Your SEO has to be better than the competition. So far, so simple. Getting ranked highest on Google and Google Maps is the whole ball game for the plumber who wants to dominate their local market. Google algorithms change on a regular basis. But, there is always a theme to follow when trying to outrank the competition on Google. Internet search intent for plumbers is the key.

Internet Search Intent for Plumbers

Knowing what ready-to-buy customers are searching for is most important element of successful SEO now. Knowing the intent of the search. Here at SEO Plumber Pro our number one goal is to get you ranked highest on Google for “plumber near me” searches. That will get you the most ready-to-buy customers calling you for an excellent ROI. But, there are other searches by ready-to-buy customers that you can capture also. Searches like “water heater repair” are great for the plumber who optimizes for water heaters. This is a big profit center for plumber who sell, repair and install water heaters.

Optimize for Profit Centers

Customers who search for “boiler repair” will find the plumber who has good structure and SEO for boilers on their website. This is a great profit center for plumbers who service and sell boilers. “Boilers” are also a less competitive search category than “plumber” or “plumber near me”. So, don’t overlook your profit centers because there are a lot of ready-to-buy customers searching for these categories.

“Clogged sewer lines” is one more example of a profit center meeting search intent. The customer with a clogged sewer line searches for that term rather than a plumber in most cases. Optimizing for search intent can really boost calls and business for a plumber. SEO Plumber Pro specializes in search intent. We work with one plumber per town.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and Google Maps for an excellent ROI.

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SEO is Always Evolving

SEO is Always Evolving

SEO is Always Evolving & Must be Studied

SEO is a mystery to those who don’t study it. If you run a successful plumbing company SEO is probably one of the farthest things from your mind. Running a plumbing business is complicated. It’s time consuming and you have to focus on it it all the time. SEO is similar. So, like plumbing, SEO is always evolving. Like plumbing, SEO has to be studied. We need to keep up or knowledge base. Education is a constant.

SEO is Always Evolving

SEO has many elements that never seem to change. Great content, page speed, a well structured website and social media network are all staples of good SEO. But, Google always seems to throw a wrinkle into their algorithms. In turn, this can have an effect on Google’s search engine results page (SERP). In other words, Google can change their rankings when they tweak their algorithms.

Google is somewhat clandestine when they make changes with their algorithms. They always have a name for their algorithms. Panda, Hummingbird and Penguin are names for past algorithm changes. But, Google is somewhat vague about the descriptions on the their algorithm changes. Google does explain what the changes are in new algorithms , but the interpretation is always up for discussion.

We Study Google

When Google makes changes we are left to study them. We can sometimes see the changes in local Google rankings. But, many time there is no change with our plumbing client’s Google ranking. This is especially noticeable when our plumbing client is #1 on Google for “plumber near me” searches. Good solid SEO always seem to trump whatever Google throws our way. Google’s changes in algorithms is never really radical as far we can see. So, here’s how we look at it. Google is always trying to get better results for the people that search for what they want. Lately, Google has been concentrating on getting questions better answered for their users. So, it’s an improvement, which is what Google strives for. It’s how Google evolves.

Contact us or request a free consultation or quote from SEO Plumber Pro. Evolve with us and be #1 on Google!

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Google Core Update for Plumbers

Google Core Update for Plumbers

How Important is the Google Core Update for Plumbers

January 2020 marks another Google algorithm update. It’s simple called the January 2020 Core Update. So, what does it mean for plumbers? Well, it tend to give newer plumber websites a chance to be considered for higher ranking on Google. Your plumbing website could also go to a lower ranking than it is now. How important and lasting is this Google core update for plumbers? Is it something that will change your Google ranking for the long term?

Google Core Update for Plumbers

This is how Google describes their new core update. “One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before. The list will change, and films previously higher on the list that move down aren’t bad. There are simply more deserving films that are coming before them.”

Content is Still King

Google goes on to say this update will focus on content. “We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.” That’s about as definitive as Google ever gets in their explanations and advise on how to succeed with your Google rankings. So, for plumbers it’s as important as it’s ever been to be informative and helpful with the content you present to customers on your website, blog and social media posts.

Google also says, “Another resource for advice on great content is to review our search quality rater guidelines.” Google also uses the E-A-T guideline to evaluate content. “In particular, raters are trained to understand if content has what we call strong E-A-T. That stands for Expertise, Authoritativeness and Trustworthiness.” More on that next time.

Contact us or request a free consultation or quote from SEO Plumber Pro. Be #1 on Google and Google Maps!

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Best Ready-to-Buy Customers for Plumbers Plumber SEO Blog Strategy

Plumber SEO Blog Strategy

Your Plumber SEO Blog Strategy

Internet marketing strategy can be complex. Depending upon what you are trying to accomplish there are many directions to go. When you’re trying to rank #1 on Google we recommend content marketing. Google uses algorithms to determine which websites rank rank highest. Google algorithms analyze content as one of the determining factors of how website rank on Google result pages. Page speed, site structure and indexing are other ranking factors. But, if you have those elements conquered, content is probably the most important thing moving forward on a daily basis. You can master content with a good plumber SEO blog strategy.

Plumber SEO Blog Strategy

Plumber SEO blogging should always be customer centric. First of all, you should realize that your customers are the most important part of your business. Without customers you have no trucks, shop or employees. Trucks, the shop and employees are the things that amateur plumbing marketing focus on. Guess what? Nobody cares about your company except you. Customers only care about how you can help them with their plumbing problems and projects. So, you can show this attitude and focus towards customers in your blogs.

Ready-to-Buy Plumbing Customers

So, let’s drill down and be specific about your plumber SEO blog strategy. Not only should you blog about how you can help customers, but also realize that almost everybody who reads your blog is a ready-to-buy plumbing customer. When a ready-to-buy plumbing customer searches for a plumber and finds you they want to know about how you can help them with a particular problem or project. So, if you have blogs that address there concerns, ready-to-buy customers can access this information on your website or social media.

Most noteworthy, the real payoff that comes from plumber SEO blog strategy is that it raises your SEO score. For that reason, when you blog on a regular basis it will help you become #1 on Google and Google Maps. When you’re #1 on Google and Google Maps you’ll get over 50% of the calls from ready-to-buy customers searching for a plumber in your town and service area.

Contact us or request a free consultation or quote from SEO Plumber Pro. Be #1 on Google and Google Maps!

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Google Algorithm Update Google algorithms

Bert, New Google Algorithm

Bert is the New Google Algorithm

Google Algorithms. They come. They go. Bert is the new Google algorithm. Maybe Ernie will be the next Google algorithm. Seriously folks, Google rolls out new algorithms every few months it seems. Panda and Penguin were the two most famous Google algorithms. Each had their own technical and analytical traits.

Bert New Google Algorithm

Many people are afraid of Google algorithm changes. Mostly because they are fearful of losing their Google ranking. But, aren’t there some bedrock guidelines for content on the internet? Google tries to set the standard for guidelines. It’s part of their credibility standing in their effort to deliver us the best content results for our Google searches. There are two themes that Google seems to be following at this time. One theme is delivering content that best answers Google search questions. The other theme refers to “the story” being told.

Bert is about Long Tail Queries

Bert is aimed at answering long tail queries. That is, Bert aims to answer more detailed questions. Maybe questions about plumber SEO will be answered more in detail. Otherwise. Bert is just an effort by Google to answer queries better. I think Google falls very short in this area. When I ask complicated questions about SEO I usually get general results that contain my subject, SEO, but nothing close to the question I asked. I’m sure this happens to plumber also. Perhaps, when a plumber searches for specifications.

When it comes to Bert, the best answer for plumber SEO is this. When you’re #1 on Google and Google Maps you’ll get over 50% of all the phone calls from ready-to-buy customers searching for a plumber online. You’ll get an ROI of well over 1000%.

Contact us or request a free consultation or quote from SEO Plumber Pro. Be #1 on Google and Google Maps with SEO Plumber Pro.

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Plumber SEO SEO Services

Over Your Head SEO

Confusing, Over Your Head SEO

SEO can be hard to understand and, therefore, hard for you to implement and be successful with. It’s a combination of science, art and technology with some math sprinkled in. You can learn to do it, but it’s time consuming and takes a lot of study and training. So, it’s really a game for professional SEO companies. It’s similar to the plumbing profession with all it’s nuances and niches. While plumbing is over our head and that’s why we call a plumber to do it, SEO is most likely over your head. Over our head plumbing is to over your head SEO.

Over Your Head SEO

The benefits of successful SEO are much more pleasant than trying to learn how to do it. When you’re #1 on Google and Google Maps you’ll get over 50% of all the phone calls from ready-to-buy customers searching for a plumber online. You’ll get an ROI of well over 1000%.

SEO Plumber Pro Knows SEO

SEO Plumber Pro has 20 years of experience in SEO. We’ve been through all the Google algorithm changes over that time. We’ve been successful because we have a structured protocol and procedure that we follow for SEO. SEO Plumber Pro has added many cutting edge tactics over the years that help to make your plumbing company #1 on Google and Google Maps in your town and service area. So, our philosophy is you’re the plumbing pro, we’re the SEO pro. That combination is a winner for you.

We don’t teach our plumbing clients how to do any SEO. SEO Plumber Pro is a do-it-for you company. We do everything for you. Your plumbing profession takes all your expertise and focus for you to be successful. We know that, so we only communicate with you to get business information and business goals. Our goal is to make you #1 on Google and Google Maps to make your phone ring all day long. And we are very reasonably priced.

Contact us or request a free consultation or quote from SEO Plumber Pro. Be #1 on Google and Google Maps.

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Best SEO for Plumbers Google Search Ranking local Google searches for plumbers Uncategorized

Google Search Reviews Plumbers

Google Search for Best Plumbers

Many ready-to buy customers search for a plumber in their town with Google. Google ranks the “plumber, town” searches or the “plumber near me” searches, for example. Ready-to buy customers click or call the #1 result, especially if it’s a plumbing company in their town. Many times Yelp or some other directory will appear in the #1 spot. This is just another list of plumbing companies in your town. That’s means more sorting and choosing for the ready-to-buy customer. Google search reviews plumbers more thoroughly.

So, what if your plumbing company was #1 on Google and Google Maps in your town? You’d get over 50% of all the phones calls from ready-to-buy customers, who need a plumber now. This is a game changer for you. You’ll get better customers, who spend more money, too. It’s the fastest way to get the best ready-to-buy customers on the internet.

Listen to a plumber share his results from being #1 on Google with SEO Plumber Pro

Google is a Trusted Source of Plumbers

There are many review site like Yelp, for instance. About 20% of ready-to-buy customers want to look at reviews when shopping for a plumber. But, 80% of ready-to-buy customers, who are searching the net, will search for the #1 plumber on Google and judge for themselves whether to hire you or not after they call you. They realize that Google has determined that you are the best choice. That’s why they have ranked you #1 on Google. Besides that, Google has determined that your reviews are good enough to rank you #1 on Google. Reviews are part of Google’s algorithm in ranking plumbers on page one, but not nearly the only factor.

So, reviews are import, but in most cases they are just part of the algorithm that makes you #1 on Google. Google search reviews plumbers at a higher level. Good, useful and informative plumber websites rule the day on Google. And being #1 on Google is a goldmine of ready-to-buy customers for your plumbing company.

Contact us or request a free consultation with SEO Plumber to be #1 on Google.

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#1 on Google Best SEO for Plumbers Plumber SEO

Google Protects Town Plumbers

Google Protects Town Plumbers

Google protects town plumbers. So, plumbers in your town don’t have to worry about big out of town plumbers dominating Google. Google’s algorithms protect plumbers in the town they’re located. This makes sense for everybody. Here’s why. Google Maps is a search engine within Google. Both Google and Google Maps rank plumbing companies when searched. Google Maps displays plumbers located in the town being searched, first and foremost.

Google also protects plumbers in your town against big franchise plumbing companies that don’t have a local town address. For instance, Ben Franklin will be blocked from ranking #1 on Google in your town if Ben Franklin has a franchise located near your town, but not physically in it. It will most likely not even be on page one of Google. Therefore, you only see Ben Franklin in Google ads on page one of Google.

Google Protects Town Plumbers

Dominate Your Town on Google

Many plumbers want to expand their reach beyond their own town on Google. Consequently, they want to rank #1 on Google in the town next to their on town after attaining #1 in their town. So, unless you also have a physical location in the next town you can’t rank #1 on Google in that next town. Google protection works for you in your town and against you out of town.

Many plumbers believe that everybody knows them in their town and they need to expand out of town to grow their business. This complete nonsense. We’ve witnessed numerous situation where ready-to-buy customers “discover” their neighborhood plumbing company on Google Maps. Some people living within walking distance to your shop have never heard of you.

So, dominate your local own market first. You’ll get better jobs closer to your shop that are more profitable. Above all, be #1 on Google and Google Maps and never look back. To find out more how to accomplish this contact us or request a free consultation with SEO Plumber Pro. You’ll get over 50% of the ready-to-buy customers searching for a plumber in your town for a ROI of well over 1000%.

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Google Algorithm Update Google algorithms SEO Plumber Pro

New Google Algorithm Update

New Google Algorithm Update

There’s a new Google algorithm update as of June 3rd. We hear about these from time to time. Occasionally Google changes their algorithm formula. Google periodically evaluates websites and makes changes in the order they’re ranked. So, this causes the SEO industry to take note and comment. June 2019 Core Update is the name for newest update. Word around the campfire is that this is starting to affect search engine results page (SERP) rankings.

Google algorithm formulas are a mystery, unknown to anybody outside Google. So, why would anybody know what this latest update means for SERP? Experts analyze the effects Google algorithm updates seem to have on SERP. The previous Google algorithms change, called “Fred”, seemed to targeting e-commerce sites. Above all, Google seemed to be concerned about how e-commerce sites were monetizing their products.

New Google Algorithm Update

Black Hatters Beware – Google is the Sheriff

Google is constantly working to clean up “black hat” tactics used to cheat and make websites rank and function in an accelerated fashion. Black hat tactics sometimes consist of keyword stuffing. Some online marketers will try to over-optimize their websites to rise to the top of SERP quickly. It just doesn’t work, so why try? In the end, Google has the ability to find “out of context” activity meant to enhance rankings and monetary returns.

SEO Plumber Pro has never experienced any punishment from Google for cheating in regards to our plumbing client websites. Above all, we construct our SEO tactics by the book at all times. SEO Plumber Pro never tries to cheat Google. We try to please Google. This always gives our plumbing clients the best results in SERP. As a result, all of our plumbing clients have reached #1 on Google in their towns and service areas. They get over 50% of all the phone calls from ready-to-buy customers searching for a “plumber” in your town. So, contact us or request a free consultation to find our how you can be #1 on Google.

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#1 on Google Best SEO for Plumbers Google algorithms Google PageRank for plumbers

Google PageRank for Plumbers

Google PageRank for Plumbers

Google PageRank for plumbers is what being #1 on Google is all about. PageRank is the name of Google’s algorithm. Here’s Google’s definition of PageRank. PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.” So, there’s your answer next time somebody asks you, “what is Google’s algorithm?” Just say PageRank.

For plumbers the real question is how do you get your website to rank #1 on Google? The answer is simply good or great content. Therefore, make your website the most relevant and informative website for ready-to-buy plumbing customers. Write about your plumbing company, but write about it for your customer’s benefit. Answer questions you know your customer’s want answers to when they search for a plumber. PageRank analyzes your content and it determines, to a great degree, where you rank on Google.

Google PageRank for Plumbers

SEO Plumber Pro Knows PageRank

SEO Plumber knows PageRank. We create content for our plumbing clients to make them #1 on Google. Therefore, SEO Plumber Pro writes or rewrites your current content to make it relevant for SEO. We optimize your photos and videos or create videos for you with our SEO formula. This is only part of what we do for you, but is vitally important to have optimized content to rank #1 on Google.

The objective is to beat your competition and rank #1 on Google. When a ready-to-buy customer searches for a “plumber” in your town you want to be #1 on the Google results page. As a result, you’ll get over 50% of all of the phone calls. This is a game changer. To find out more about how to get an ROI of well over 1000% contact SEO Plumber Pro or request a free consultation.