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Content Marketing for Plumbers

Content Marketing for Plumbers

Content Marketing for Plumbers Made Simple

What is content marketing? Here’s a dictionary definition. “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” If dictionaries are defining content marketing it seems as though it has arrived. Here’s how Search Engine Journal defines content marketing. “Content marketing is relevant and useful storytelling that captures the interest of your specific audience and helps them solve their problems.” So, content marketing for plumbers is the act of capturing customer interest. How do you that?

Content Marketing for Plumbers

Almost every single person who is searching for a plumber is a ready-to-buy-customer. So, that’s who you are trying to interest. how about a great offer? Online coupons are a great way to attract a ready-to-buy customer. Not that you want price hunters, but perhaps this will kill most questions about price. Most plumbers can afford 25% off plumbing services or $50 off a water heater and installation. You can also capture their email address when they opt-in for the coupon. Then you can email out any special seasonal or special offer to your customer email list. Now you’re an online marketer.

More Content Marketing

There are many different ways to promote your business with content marketing. Telling stories about great customer experiences is a good way to gain trust. This is especially effective when you can get the customer to tell the story. It can be more powerful than a good review if it’s a video. We can make also make videos with you that answer customer questions. Frequently Asked Questions (FAQs) are a good start. Than Should Ask Questions (SAQs). These are questions your customers should ask, but they don’t ask. They don’t ask these questions because they don’t have your plumbing knowledge. So, when you answer SAQs your giving a ready-to-buy customer inside information that could save them money. You are also building a lot of trust. This can lead directly to a sale.

Content marketing also helps to build your SEO score. When you fashion your content with the proper keyword and keyword phrase structure you are pleasing Google. Google will see your website as a well organized, relevant and useful place for customers searching for a plumber. If done correctly and better than your competition you will rise to the highest ranking on Google. When you’re ranked highest for “plumber” and “plumber near me” you’ll get the most ready-to-buy customers. You’ll get more customers when you’re on top than all your competition combined if they can even rank on Google’s first page results.

SEO Plumber Pro

We can do all of this for you. We are a do-it-for you SEO company that works exclusively with plumbers. SEO Plumber Pro is reasonably priced and we’d like to talk to you.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and Google Maps.

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Quality Content for Plumber SEO

Quality Content for Plumber SEO

What is Quality Content for Plumber SEO?

When a plumbing company has a website built for them they want quality. Doesn’t every plumber want quality in everything they do? So, what is a quality plumbing website look like? The basics would be clean and organized. Beyond that it’s the content that counts. So, the content of your plumbing website should be geared towards your customer. You should think of visitors to your website as customers. Customers are the only people that visit your website. They are ready-to-buy plumbing customers. Quality content for plumbing customers is quality content for plumber SEO.

Quality Content for Plumber SEO

Plumber SEO is what gets you to the highest ranking on Google. But, one of the big mistakes SEO experts make is writing content for Google. Concentrating on what you think Google wants won’t get you the results you’re looking for. To rank highest on Google you must have content that your customers want and it must be relevant to them. So, search intent by ready-to-buy customers must be addressed first and foremost.

Answer Your Customers Questions

Your plumbing customers have one main question about you. Can you help them with their plumbing challenge or problem? You must address this question to get the most quality ready-to-buy customers. Do you repair water heaters? That’s a question you should welcome. But, you must have your website organized with a page or section for water heaters. When Google sees that you are an authority on water heaters it will help rank you higher on Google for “water heater” searches.

If you address customers questions in an organized way you will be more likely to succeed online and get customers calling you. This is good SEO that can reach the height of great SEO and pay off big for you. It’s called website optimization and it extends to your social media network structure. The overall number one goal is to rank highest on Google for “plumber near me” searches. Having an organized website, blog and social media network that shows you as the authority on plumbing in your market is the key to ranking highest on Google. But, you must focus on your customer’s questions and search intent to get there.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google and Google Maps for an excellent ROI.

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More Content Tips for Plumbers

More Content Tips for Plumbers to Boost SEO

Here are some more content tips for plumbers, who want good SEO for their website. We always talk about content. We try to emphasize good or great content. There are two reasons for this. Google needs answers to questions and so do your plumbing customers. That’s what Google has to have for their users. Just think about all the questions you have asked in Google search over the years. The fact is you don’t always get the direct answer to your question. So, that’s Google’s biggest challenge. Google needs a huge reservoir or answers to questions asked by their users. It’s a daunting task.

More Content Tips for Plumbers

Because of Google’s challenge to answer user questions Google has tried to solve this challenge. A big part of your plumber SEO score depends on how well you answer customer question with your content. We’re talking about all of your content. So, your website content. your blog content and your social media content all need to answer questions. You can do this with a good FAQ page, but you need more than that. You need to fashion your content in question answering mode. That’s to say, start out with a customer question and answer it. This works great for your blog and social media because it is ongoing.

Plumber FAQs and SAQs

We have a system we’ve used with plumbing clients to answer customers questions. It’s a combination of FAQs and SAQS (Should Ask Questions). SAQs are questions your customers should ask, but don’t ask. The reason for this is they don’t have your knowledge to ask some technical and trade questions that directly affect them. When you answer the SAQs you show your expertise in plumbing and customers are more likely to do business with you. You’re giving them the inside scoop on plumbing from a plumber’s perspective. You can also make videos with FAQs and SAQs. It’s a great way to get more attention by posting these videos on your blog and social media network.

Here’s an example of a plumber SAQ video

Google also loves SAQs because it helps them give answers to tough plumbing questions. Google rewards your website with a higher SEO score and ranking. Your domain authority rises and your website does, too. That’s one of the ways you get to the top of Google for “plumber near me” searches. The ROI is excellent when you reach the highest ranking on Google, too.

Contact us or request a free consultation or quote from SEO Plumber Pro. Get domain authority and a great ROI!

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Beating Your SEO Plumbing Competition

Beating Your SEO Plumbing Competition

Beating Your SEO Plumbing Competition with Great Content

There are three main things you need to incorporate into your website to beat your plumbing competition. Number one is good or even great content. Number two is having the best content distribution plan you can design. The third thing is the best website optimization you can come up with. So, if you do those three things at a high level you’ll be on your way to beating your SEO plumbing competition.

Beating Your SEO Plumbing Competition

Content is king. We have heard that for years and still true today. Explain who you are, what you do and how you serve your customers. So, if you write this content with your keywords and keyword phrases included you can have the best content. But, you must write in a way that focuses on your customers needs. What’s in it for them. That’s what customers are constantly asking. Give them the answers.

Your Social Media Network

When you have your content set up on your website pages you’re still not done. You need a blog. It’s probably the most important element of your website for your SEO score. A steady schedule of blogging gives you additional fresh content. You can also re-publish blog content to your social media network. Facebook, Twitter and Instagram are great sites to carry your blog posts. It gets your message out to additional customers and improves your SEO score. Do this better than you plumbing competition and you’re on your way to the top of Google.

Website Optimization

Back to your website. When you are in full operation with a blog schedule you’ll want to make sure to optimize everything. Site structure is important. External links to reputable websites and internal links to other pages help. Again, your blog is a great place to do this on a regular basis. It optimizes your website by giving it depth of knowledge. Page and post tittles, headings, total word count, photos and videos must also be properly optimized.

You may want to consider hiring a professional SEO company that specializes in plumbing. Just make sure that they understand what it takes to rank highest on Google. Now that you know you can ask the right questions.

Contact us or request a free consultation or quote from SEO Plumber Pro. Rank highest on Google with the best content, content distribution and optimization.

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Write Good Plumber Content

Write Good Plumber Content

How to Write Good Plumber Content

There’s a lot involved in ranking highest on Google. Good plumber content is a really important element. Good plumbing content helps answer customer questions. It also gets you ranked higher on Google. So, those are the two keys to remember when writing for your website and blog. Here’s how to write good plumber content. First of all, for your website, explain how you help customers with the services and products you provide.

Write Good Plumber Content

Tell customers how you perform in ways that benefit the customer. After all, you have plumbing competitors who aren’t doing that. You can be better than your competition by answering questions you customers might have. You know what those customer questions are from years of experience. So, when you share your information your customers trust you more and respect your plumbing expertise. That makes them more likely to do business with you.

Write for Google, Too

Here’s the harder part. Writing for Google. So, you need to use the right keywords that ready-to-buy customers use to search the internet for a local plumber. “Water heaters” is an overlooked keyword. You probably know that many customers think they have to go to Home Depot to buy a water heater. But, if you write good water heater content you can rank highest on Google for “water heaters”. Write about your water heater services and products and it will pay off. Same goes for boilers, radiant heating and backflow testing. So, take the time to structure this content with keyword phrases that customers search for.

You can get a lot of the right keyword phrases from the Google search bar drop down menu. These are keyword phrases that are so common customers just click on them after they write one keyword like boilers. That’s a big tip that your competitors probably don’t know about. So, that’s one way you beat them. You can also hire a professional SEO company that specializes in plumber SEO. SEO Plumber Pro has the experience and knowledge to do all of this for you.

Contact us or request a free consultation or quote from SEO Plumber Pro. Get the best plumbing content and rank highest on Google. You’ll love the excellent ROI!

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Content Marketing for Plumbers

Plumber Content for Your Customers

Write All of Your Plumber Content for Your Customers

When you write content for your plumbing website, blog and social media make it all about your customers. We know you think about your plumbing company all the time. Anybody that owns a business thinks about their business all the time. But, customers don’t think about you all the time. Customers only think about you when they need your help. So, customers only want to know what you can for them. Write plumber content for your customers and what they need. After all, customers are really the most important part of of your business.

When you share stories about what you’ve done for your customers you’re relating your success. So, in a way it’s about you, but it’s for them. Seeing things from your customers point of view helps make them trust you. Another way to do this is through FAQs (Frequently Asked Questions). Answer questions that your customers have. Again, customers want to know what you can do form them, not how many trucks you have.

Should Ask Questions

SAQs (Should Ask Questions) are also an excellent way to share your knowledge with customers and gain their respect. SAQs are questions your customers should ask, but don’t ask because they aren’t knowledgeable enough to ask them. So, when you share these questions and answers with customers they see you as the expert in your field. This builds trust and respect for you in the eyes of the customer.

When you answer customer question this does another thing that leads to more business. Google will respect you more. One of Google’s biggest challenges is answering questions from their users. If you have good answers Google will give you a better SEO score. So. you’ll get ranked higher because Google wants to give your answers to their customers. Focusing on customers and answering their questions help you get ranked highest on Google for “plumber near me” searches, too.

Contact us or request a free consultation or quote from SEO Plumber Pro. Get good content and rank highest on Google!

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Content Guidelines for Plumbers

More Content Guidelines for Plumbers

More Content Guidelines for Plumbers to Boost SEO Score

Good plumber content is not just for SEO. Many ready-to-buy plumbing customers want to know more about your plumbing services. About 20% of customers need to know all they can about everything. That includes your plumbing company when they consider hiring you. So, for that reason alone you should have good, useful, informative content on your website. Well organized content can also be optimized to help your SEO score. This is really important if you want to be #1 on Google for “plumber near me” searches. You could also be #1 for “water heaters”, “backflow testing”, “boiler repair” and “radiant heating”. The more content guidelines for plumbers, the better.

More Content Guidelines for Plumbers

Optimizing your plumber content is somewhat complicated if you’ve never done it. But, blogging on a regular basis and knowing how to do it right go hand and hand. We recommend WordPress websites for their SEO friendly structure. WordPress has an SEO checklist at the bottom of each web site page and blog post editing page. There you’ll find each element of the writing form you should use to optimize your content. Pages and post should be at least 300 words. You’re titles and headings should contain your keyword phrase and on and on. It’s all there to be studied and executed.

Hire an SEO Pro

Instead of trying to learn how to do this hire an SEO pro. You’re a plumber, they’re an SEO pro. This is just a good rule of thumb in business. Your expertise in plumbing is a full time job. You’re studying, executing and growing your business. So, why not hire an SEO pro to market your plumbing business online and put you into position to succeed more and more as time goes by.

Our goal at SEO Plumber Pro is to make you #1 on Google for your main keyword word, “plumber” and other keywords from your profit centers. We do it with good content and good content distribution across the internet. You’ll get the most ready-to-buy customers when you’re #1 on Google.

Contact us or request a free consultation or quote with SEO Plumber Pro. Be #1 on Google with great content!

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How to Write Plumber Content

How to Write Plumber Content

Here’s How to Write Plumber Content

Content is king. That’s a motto or cliche we hear a lot in internet marketing. If it wasn’t true there would be no blogs. Blog stands for “web log”. Blogs were invented to create additional content beyond a traditional website. Blogs are part of a website to create messages, otherwise known as content, that can be read daily, weekly or monthly by plumbing customers. Blog subjects can vary in content from plumbing tips to specials and offers. Other subjects can be blogged about, but it’s smart to always talk to your customer or potential customer. So, how to write plumber content is the question.

How to Write Plumber Content

First of all you need to write good content for your website. Your website structure should include all of your products and services. Here’s a marketing tip – always have an offer. Always offer something to a visitor on your website. Most likely they are a ready-to-buy customer looking for a plumbing service. Who else is really interested in going to a plumbing website for another reason. Coupons are a great why to engage with customer and help them take action to work with you. Sorry for getting off track on plumber content, but did we really get off track there. Always make an offer is really the first rule of plumber content.

Internet Content has Guidelines & Rules

When writing content for your website and blog you must incorporate keywords into the flow of your content. Keywords are also search terms that ready-to-buy customers use when searching for a “plumber” online. Aside from the biggest keyword search term, “plumber” you should use profit centers as a guide to plumber content. “Water heater repair’ is a great keyword phrase that needs to be used if you repair, install and sell water heaters. This is also a search term customers use. We write within the guidelines of how many times to use a keyword phrase on a web page or blog. In other words, you can’t overdo it or under do it. There is a keyword density guide that tells you how many times to use a keywords when writing content.

There are lots of rules for writing internet content. If you break the rules Google will punish you and your website won’t rank high. But, good content is how you get found online by ready-to-buy customers. Since you’re a plumber and most likely not a writer you should hire somebody to create content that sells your plumbing products and services. Your SEO score can go way up with good content. Good or great content helps you get to #1 on Google, too. So, it does pay off to do it right. More content tip are coming you way.

Contact us or request a free consultation or quote from SEO Plumber Pro. Be #1 on Google with great content!

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Plumber Social Media Marketing

Plumber Social Media Marketing

How Plumber Social Media Marketing Helps Your Business

Social media is a driving force on the internet. Facebook, Twitter, Instagram and YouTube are some of the most popular and visited websites on the internet. These social media sites are relevant to your plumbing business. So, along with your website they are part of your online presence. To ignore social media for your plumbing business is a big mistake. So, here’s how plumber social media marketing helps your plumbing business.

Plumber Social Media Marketing

Your website is the foundation for your online presence. So, to succeed in Google rankings you need to create new content on a regular basis. You can do this with a blog. Promoting your business with blog content is the same message you can repeat on your social media sites. We call this your social media network. Facebook, Twitter, Instagram along with Google Posts and YouTube form your publication system for new content across the internet. Your YouTube channel can house your videos, which can then be posted on your other social media sites. Furthermore, we have a system of FAQS and SAQs (Should Ask Questions) videos that position you as the expert in your field.

SEO & Ready-to-Buy Customers

This social media marketing strategy is twofold. First of all, it is designed to attract ready-to-buy customers. There search terms can bring up your blog entries, YouTube videos or website. In any case, the customer’s search term can be a question you answer or service or product you provide. As a result, by having content across the internet you’re more likely to attract additional ready-to-buy customers.

Above all, good content, which is relevant and helpful, will increase your SEO score to help you become #1 on Google for the keyword “plumber”. Consequently, this will result in getting you the highest volume of calls of any plumbing company in your town for Google “plumber” searches. An optimized Google Maps profile will get you additional calls from ready-to-buy customers near your plumbing shop. Your social media network helps make all this happen. It’s essential to becoming #1 on Google. We can do all of this for you.

Contact us or request a free consultation or quote from SEO Plumber Pro. Be #1 on Google!

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Plumber Authoritativeness and Trustworthiness

Plumber Expertise, Authoritativeness and Trustworthiness

Plumber Expertise, Authoritativeness and Trustworthiness Help SEO Score

Plumbers are as proud of their craft as any other craftsman in the trades. It’s part of being a professional. So, it’s important to carry over this attitude of professionalism to your website, blog and social media posts. It’s also very good for your SEO score. To be in pursuit of the #1 ranking on Google and Google Maps you must publish content that that shows your plumber expertise, authoritativeness and trustworthiness. It’s a mouthful, but it’s worth it.

Plumber Expertise, Authoritativeness and Trustworthiness

Google uses the phrase E-A-T to designate the phrase of Expertise – Authoritativeness – Trustworthiness. Google has made statements that E-A-T is good for SEO. Google has said E-A-T evaluation helps determine the quality of a website. This makes sense to us because Google would seem to use this standard of evaluation on their own search engine results page (SERP). Google is a well trusted search engine because it delivers SERPs that users respect. When you’re #1 on Google it’s fore a reason and E-A-T is a big part of the equation.

Quality Content is the Key to SERP Success

So, what does all this talk about E-A-T mean to you and your plumbing company website? it means that all you have to do is transfer your plumbing expertise to the pages of your website, blog and social media posts. We also help you make videos that display your expertise in plumbing. We can make FAQ videos where you answer customer questions. We can also help you make videos that answer SAQs (Should Ask Questions). SAQs are questions your customers should ask but don’t ask because they lack plumbing knowledge. You share your knowledge when you answer SAQs, which elevates you as an expert in your field.

We understand the standards of content that help make your plumbing company #1 on Google and Google Maps. When you’re #1 on Google and Google Maps you’ll get over 50% of the phone calls from ready-to-buy customers searching Google for a plumber in your town and service area.

Contact us or request a free consultation or quote from SEO Plumber Pro. Be #1 on Google and Google Maps!