How to Profit from Plumber SEO Keywords
Keywords are the golden nuggets of SEO. They are the words and phrases that ready-to-buy customers search with to find a plumber. Do I have your attention now? Here’s Google’s answer box definition of keywords. “A keyword is a term used in digital marketing to describe a word or a group of words an internet user uses to perform a search in a search engine or search bar. In an SEO strategy, keywords are very important and should be the core of any copy written for the web – present in the content, titles and SEO elements.” So, ranking highest for the best plumber SEO keywords are what you need to do. You must do this in order to succeed in ranking highest on Google.
Your Primary Plumber SEO Keywords
You want to rank highest on the Google results page for “plumber”. So, that is your primary keyword. That’s the search term used most by ready-to-buy customers searching for a plumber. Your primary keyword phrase is “plumber near me”. Here’s Google’s answer box again defining a primary keyword. “A primary keyword, as the name suggests, is a keyword that is used before any other keywords on a web page or in an article. Therefore, the primary keyword is the most important keyword on a web page. In turn, then, the primary keyword should be included in a site’s title and domain as well as in its content.” Your primary keywords must appear in your website content, blog and social media posts.
Here’s another example of how to use your primary keywords. Notice the title of this blog. Our primary keywords are “plumber seo”. That’s what most plumbers search for when looking for an SEO company to help them. So, we also used “plumber SEO in the first two headings of this blog. That’s part of how you optimize your content. If you optimize better than your competition it well help you rank highest on Google. You’ll be ahead of all your local competition and get the most calls from ready-to-buy customers by a mile. There are many more powerful keywords and keyword phrases that ready-to-buy customers search for online. We’ll cover more as we go here.
Plumber SEO for Search Intent
One of the newer trends in SEO is search intent. Here’s how Yoast, a WordPress SEO support company, defines search intent. “Search intent has to do with the reason why people conduct a specific search. Why are they searching? Are they searching because they have a question and want an answer to that question? Are they searching for a specific website? Or, are they searching because they want to buy something? Over the years, Google has become more and more able to determine the search intent of people. And Google wants to rank pages highest that fit the search term as well as the search intent of a specific search query. That’s why it’s essential to make sure your post or page fits the search intent of your audience.”
Google has already figured out “plumber” searches. So, the Google results page for a “plumber” search will always show local plumbers. Google has determined from past search history that all “plumber” searches are local plumber searches. So, we can safely say that Google is directing local ready-to-buy customers to a results page that you can potentially rank highest on. Do we need to repeat that? This is the main reason that plumber SEO has the highest RIO of any marketing channel available to plumbers. Because it has the best ROI it is also the most competitive marketing channel for plumbers.
Profit Center Keywords for Plumbers
We always go for the primary keywords first for our plumbing clients. Right out of the gate we try to rank you highest for “plumber” and “plumber near me” searches. That’s how you get the most phone calls from ready-to-buy customers. When you rank highest on page one of Google you’ll get more calls than all your ranking competition combined. That’s how powerful plumber SEO can be in terms of ROI. After you rank highest on Google for “plumber” searches it’s time focus on your profit centers. Profit center keywords will add to your ROI in a big way.
Water heaters are a great profit center for plumbers. Many people think they have to buy a water heater from Home Depot or Lowes. But, a lot of ready-to-buy customers search Google for “water heaters” or “water heater repair”. Both searches can lead to business for you. So, if you rank highest on Google for “water heaters” or “water heater repair” you’ll get the most calls from those searches. You probably know that many water heater repair service calls turn into water heater sales and installation. By the way, “water heater installation” is also another good keyword to rank for on Google. “Backflow testing”, “radiant heating” and “boilers” are examples of additional profit center keywords to rank highest for on Google.
Long-tail Keyword Plumber Searches
After we have the highest Google ranking primary “plumber” keywords and the profit center keywords it’s time for long-tail keywords. Here’s the Google answer box definition for long-tail keywords. “Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.”
For plumbers, long-tail keyword searches are for specific plumbing services or products. “Sewer line service for tree roots” is a good example of a long-tail keyword search for a plumber. So, you need good content on your website, blog posts and social media for sewer line services you provide. There are many more long-tail keyword phrase used by ready-to-buy customers searching for a plumber. Keyword research is where you find them. That’s a subject we will cover in an upcoming blog post.
We are a do-it-for you SEO company that specializes in plumbers. So, we can do all of this for you.