Plumber SEO Services and Strategies Vary
Plumber SEO services and strategies are offered by a variety of SEO companies. Some of the bigger SEO companies offer their services to a wide array of different types of businesses. Plumbers are just one of many business categories they serve. Then there are the SEO companies that are dedicated to plumbers. We are one of those. So, the choices are many and varied. The results and the ROI are what count the most in the end. Plumber SEO services and strategies are just the means to that end.
One of the biggest plumber SEO companies offers a wide variety of marketing strategies. They also offer a training course for would be SEO agencies. This is a classic online marketing model. Not only do they perform plumber SEO, but they also teach others how to do it. We don’t teach, we just perform. SEO Plumber Pro is a do-it-for-you SEO company. This a business model that other SEO companies also abide by. We do everything for you with your shared plumbing experience and expertise added to the final product.
Plumber SEO Goals
The goal of most plumber SEO companies is to get their plumbing clients ranked as high as possible on the search engine results page. The main search engines are Google, Bing and Yahoo. YouTube is also a huge search engine for video. Facebook is the biggest search engine for businesses among the social media sites. It’s followed by Instagram and Pintrest. LinkedIn is dedicated to businesses and is also a good search engine for business. But, Google is the king of search engines. Google gets over 90% of all internet searches. So, the ultimate goal for plumber SEO is to rank highest on Google.
Virtually every search for a plumber is a local search. The other thing to remember about plumber searches is that virtually every person searching is a ready-to-buy customers. That’s the only time people search for a plumber – when they need a plumber. So, we’ve quickly narrowed our focus to ready-to-buy customers who are nearby. Thus, the most popular plumbers searches are “plumber” and “plumber near me”. To rank highest for these search terms means getting the lion’s share of the calls from these ready-to-buy customers. Some estimates say being #1 on Google gets you over 50% of the calls from ready-to-buy customers searching the internet for a plumber in your town and service area. That would also include calls from Google Maps if you are optimized the best there also. We optimize your Google My Business page, which supports Google Maps.
Plumber SEO that Ranks Highest on Google
Getting your website to the top of Google is the journey of SEO practices and tactics. SEO (search engine optimization) is a multi-layered process of internet marketing. One facet of SEO involves creating content that attracts customers and impresses Google. Knowing what your customers are searching for is a key ingredient for success. This is where keyword research is used to find the search terms used by ready-to-buy customers searching for a plumber. Matching your content to what customers want and are searching for is one way to look at the plumber SEO core. It sounds simple, but it must be done correctly to work.
Plumber keywords are generally terms or phrases that ready-to-buy customers are searching for. Aside from “plumber” and “plumber near me” customers also search for their specific needs. “Water heater repair” is a powerful keyword search term. A customer might search for water heater repair services and end up buying a water heater. That customer might buy from you and have you install the water heater and have you service it for it’s lifespan. That customer may also become a lifetime customer of yours. All of this can come from ranking highest on Google for “water heater repair” . Even though “water heater repair” may not be your preferred service just look what that search phrase can lead to. This is what we call search intent.
Plumber SEO Strategies for Profit Centers
Picking the right keyword search terms should depend on the search intent of ready-to-buy customers. What are they looking for you to do for them? Do you have what they want? This is the time to focus on your profit centers. What do you specialize in? Aside from water heaters, which is a great profit center, you might also do backflow testing. If so, you’ll need a backflow page to go along with your water heater page on your website. So, “backflow testing” and “backflow service” are two good are two good keyword search phrases to rank highest for on Google.
You may also do radiant heating and cooling. Do you provide boiler service? These are more examples of profit centers that create your keywords and keyword phrases to rank highest for on Google. These profit center keywords can add up in a big way for you. You probably know that most people think they have to go to Home Depot to buy a water heater. But, if you rank highest for water heaters you’ll likely get the call. So, after you rank highest for “plumber” and “plumber near me” go for your profit center keywords.
WordPress & Blog Posts for Plumbers
WordPress is a world class website platform. And WordPress also has the best blog platform. Blogs are the lifeblood of SEO. Blogs create a steady stream of new content that informs customers and helps Google further understand what your company is all about. That’s one of the most powerful SEO elements for ranking success. When Google finds your website most relevant and helpful to customers they will reward you with a higher ranking on Google. That’s the goal of your plumber content – to be the most helpful plumbing website to customers.
One of the hard and fast rules of blog posts is to always add a photo or video to each blog post. Written content could be the most important part of the blog. But, photos and videos draw customers to your blog and gets them engaged. Then they’ll read the content. You don’t need to blog everyday. Once a week is a good schedule. A blog of 500-1000 words per week is a perfect winning formula. You may have to hire a content copywriter for this. We, of course, include copywriting in our complete SEO services. Once you complete your blog it can be re-published across you social media network. We also set this up for you. Your social media network consists of Facebook, Twitter and YouTube at it’s core. We also create Google posts for you.
Plumber FAQ & SAQ Videos
A great secret sauce element we like to add to your online arsenal is video marketing. Using Skype we can create a series of short videos that position you as the expert in your field. When you answer a list of Frequently Asked questions it tells customers what they can expect when they hire you. When you add Should Ask Questions (SAQs) you separate yourself from your competition. Should ask questions are questions your customers should ask, but don’t ask. That’s because they don’t have your knowledge in order to ask these questions.
When you answer SAQs you are taking your customers under your wing to educate them. The answers to SAQs help them better understand what they need regarding your plumbing services and products. You are counseling them. We’ll help you make these simple videos. These videos are uploaded to your YouTube channel. Then you can have them published on your blogs and across your social media network. These videos build trust and position you as the expert in your field. That leads to sales.
Choosing a Plumber SEO Company
When you choose an SEO company to work for you make sure you are confident they can create an excellent ROI for you. Ranking highest on Google is our goal for you. Ranking highest for “plumber” and “plumber near me” searches is the goal we attack first. Then we continue with your profit center keywords. SEO Plumber Pro uses propitiatory SEO procedures and tactics for your technical and on-page SEO. Plumber SEO services and strategies
We are loyal fans of WordPress. We believe WordPress is the best website platform for successful SEO. That’s why we offer a free WordPress website at no additional cost when you sign up. Depending on your current website it may be easier and fastest to rank highest on Google with a new WordPress website. That’s why we make that offer. Our contract with you is for 6 months initially. We are reasonably priced. SEO is a long range marketing strategy with the highest ROI of any online marketing channel.