Plumber SEO in the Future looks Rosy
The future of the internet is unpredictable. Phones changed everything not long ago. Voice search is here and growing. What’s next? There are many predictions and some will come true, but what about you – as a plumber. How can you reach new customers at a reasonable cost and grow your business? Here’s the good news. Plumber SEO in the future looks rosy.
Google Maps Results
As things stand now every search for a plumber is a local search. First of all, Google knows the user’s location and uses that to show the user the plumbers in the user’s area. Then Google Maps organizations the top three plumbers, by website optimization and locale, to show their 3-pack at the top of the Google search results page. Seems like this will remain the same for the foreseeable future.
Google Rankings are the Bedrock of Plumber Searches
The Google search result page is the source for voice search results. In other words, if you’re #1 on Google you will be the voice answer when the ready-to-buy customers asks for a plumber in their town. Or if the ready-to-buy customer asks for a “plumber near me”, if you are nearby and have your website optimized properly you will by the voice answer. This is important because by 2020 50% of the internet searches will be voice searches.
Consequently, if you’re #1 on Google you’re likely to be the answer for most plumber voice searches in your town. The extent of that will depend on how well your website and social media network are optimized for keywords. So, nothing has really changed there. You’ll still need great SEO.
Let’s get out of the weeds to say if your website is optimized properly Google local search results will still show you as #1. Voice search will still use Google results for voice answer results. So, be #1 on Google and Google Maps to get over 50% of all the phone calls from ready-to-buy customers. You’ll get a ROI of well over 1000%.