Plumber SEO for Best ROI of any Marketing Channel Available
There are a lot of ways for plumbers to go with their marketing choices. Most choose Google pay-per click ads. There are good reasons for this. Google ads are safe. You don’t have to pay unless a customers clicks on your ad. But, the click–through rate to your website is just 2%. Google ads are easy to set up, too. But, most Google ads lack a good offer and a landing page. They usually just take you to the plumber’s website. Big whoop. So, those are the reasons for low conversion rates. SEO, on the other has the highest ROI of a any marketing channel available. Google ranks the top websites organically from their algorithms. Google intends to give users the best choices for their searches. So, ready-to-buy customers can just call the plumber from the Google listing or Google Maps 3-Pack. Plumber SEO for the best ROI.
Ready-to-buy customers know Google has chosen what they believe to be the best plumber websites to rank on page one. But, unless you’re in the top three ranked websites you’re not going to get a great ROI. You need to be ahead of Yelp, Angie’s List and HomeAdvisor to win big with plumber SEO. So, that’s our goal with plumbing clients. We’ve done it with our plumbing clients and ready-to-buy customers respond. When you rank highest on Google for “plumber’ and “plumber near me” searches you get the most ready-to-buy customers. You’ll get more calls than all the other plumbers ranked on page one put together. That’s how powerful plumber SEO can be.
Organic Google Ranking Plus Google Maps
The key to plumber SEO is to rank highest for Google organic rankings and Google Maps. So, the Google Maps 3-Pack is our first SEO target. With proper optimization you can appear in the Google 3-Pack and rank highest there. The Google Maps 3-Pack is situated at the top of page one on the Google results page. It’s just below the ads, which is one reason most ready-to-buy customers skip the ads and go to the map. Ready-to-buy customers want to see how close they are to your shop. They believe this is a big factor in the amount of time it will take you to get to their location. Of course, this isn’t true and many customers find this out when they call. So, it’s up to you to get that business. You’re a pro and you have the resources to handle calls and get the business.
After you’ve conquered the Google 3-Pack it’s time to also appear as the highest ranked plumbing company in the organic search results. This will be achieved when you pass Yelp, Angie’s List and HomeAdvisor. The thing you have that the big boys and girls don’t have is a local address. Google algorithms respect local businesses that have great SEO to pass these big sites. Think about it. Google is trying to serve it’s customers with the best results they can have for them. So, if you’re doing really good SEO Google is going to reward you.
SEO has the Best Click-Through Rate
The click through rate (CTR) to your website is over 30% when you’re ranked highest on Google. And you’re ranking for the top keyword “plumber” and “plumber near me” searches. Those are the two top search terms used by ready-to-buy customers. Don’t forget that all “plumber” and “plumber near me” searches are from people looking to hire a plumber. And many don’t even click through to your website. So, they just call from your Google listing that shows your phone number.
SEO Plumber Pro can do this all for you. We are a do-it-for-you SEO company. We only work with one plumber per town in the U.S.