We have No Guarantee to be #1 on Google
We don’t guarantee to make your plumbing website #1 on Google. But, we’ve succeeded with all of our plumbing clients over the years. Early on we worked with a large plumbing company. This was before social media. In the early 2000s we wrote newsletter for a plumbing client. We did stories on their projects. Our plumbing client did residential and commercial work. They were about 90% new construction and 10% service. They had over 100 employees. So, we did 3 stories every month for their online newsletter. One story on residential, one on commercial and one on the plumbing company. Back then we had no guarantee to be #1 on Google. We still don’t.
What we found with the online newsletter and the website was that we ranked really high on Google for all the profit center keywords. Residential plumbing. commercial plumbing and the company website were all ranked #1 for the big keywords. They ranked #1 for “Santa Rosa plumber”, “residential plumbing”, “commercial plumbing” and so on. Their service company, which had a different name also ranked either #1 or #2 with the parent company name on Google. It was a classic one-two punch. And, of course, any call that came into each company could referred over to the other company through their switchboard.
The Online Newsletter Taught Us Early SEO
No other plumbing company in town had an online newsletter and detailed website like we did back in 2000-2010 period. Our website and newsletter was more than any general contractor in town had at that time. From there we went towards general SEO for any good company that needed SEO. SEO is much more complex now and we’ve kept up with it. Now we have come back to plumbers. Over the last few years we have worked with plumbing companies exclusively. And we’ve made them all #1 on Google in their local markets. What we do is beat your competition. As a matter of fact, our biggest competitor in your market is Yelp. But, since Yelp doesn’t have a local address we can eventual beat them to make you #1 on Google.
When you’re #1 on Google you’ll get over 50% of the calls from ready-to-buy customers searching for a plumber in your town and service area. This includes your Google Maps ranking for searches like “plumber near me”.