Google Zero Rankings
There are no Google zero rankings for plumbers. When you complete a Google search you see a box with info related to your search at the top of your Google search engine results page (SERP). Here is Google’s explanation for the info box you see. “A zero ranking refers to the ranking of pieces of information appearing on top of the results from a search engine. ‘Snippets’ is the name given to those pieces of information. “
SEO experts create Snippets behind the SEO tech curtain. Each blog has a created snippet that briefly describes the blog. Google chooses the most relevant snippet to display atop page one of the SERP. Snippets are highly valued by most SEO Companies, who want to get their clients placed in the top zero ranking. This is akin to being #1 on Google in many information industries. But, not in the plumbing industry, thus, no Google zero rankings for plumbers.
Plumber Searches are by Location
Plumber searches are by location. That’s why Google Maps are so important for plumbers. So, plumber searches don’t have a zero ranking Snippet. SEO Plumber Pro always writes a Snippet for each plumber blog created, but it won’t show up in the SERP. Although, a plumber Snippet will definitely help with the SEO score. Being #1 on Google is the ultimate goal for every plumber, or it should be.
The only time a Snippet will help a plumber is when a user asks a general plumbing questions with no location in the search. But, unless that plumbing company is local there won’t be a phone call for service work. Google uses a knowledge base for Snippet ranking, not location. This may seem “in the weeds”, but some SEO companies include Snippets in their SEO services.
SEO Plumber Pro
For plumbers location is the name of the Google game. When you’re #1 on Google for “plumber” searches you get over 50% of the calls from ready-to-buy customers in your town. If you’d like to know more about getting a ROI of well over 1000% contact us or request a free consultation from SEO Plumber Pro.