How Important is Internet Search Intent for Plumbers
SEO for plumbers is not that complicated on the surface. Ready-to-buy customers search Google for a plumber when they need a plumber. So, how do you get ranked highest on Google to get the most calls from ready-to-buy customers? Your SEO has to be better than the competition. So far, so simple. Getting ranked highest on Google and Google Maps is the whole ball game for the plumber who wants to dominate their local market. Google algorithms change on a regular basis. But, there is always a theme to follow when trying to outrank the competition on Google. Internet search intent for plumbers is the key.
Knowing what ready-to-buy customers are searching for is most important element of successful SEO now. Knowing the intent of the search. Here at SEO Plumber Pro our number one goal is to get you ranked highest on Google for “plumber near me” searches. That will get you the most ready-to-buy customers calling you for an excellent ROI. But, there are other searches by ready-to-buy customers that you can capture also. Searches like “water heater repair” are great for the plumber who optimizes for water heaters. This is a big profit center for plumber who sell, repair and install water heaters.
Optimize for Profit Centers
Customers who search for “boiler repair” will find the plumber who has good structure and SEO for boilers on their website. This is a great profit center for plumbers who service and sell boilers. “Boilers” are also a less competitive search category than “plumber” or “plumber near me”. So, don’t overlook your profit centers because there are a lot of ready-to-buy customers searching for these categories.
“Clogged sewer lines” is one more example of a profit center meeting search intent. The customer with a clogged sewer line searches for that term rather than a plumber in most cases. Optimizing for search intent can really boost calls and business for a plumber. SEO Plumber Pro specializes in search intent. We work with one plumber per town.