Here’s How to Write Plumber Content
Content is king. That’s a motto or cliche we hear a lot in internet marketing. If it wasn’t true there would be no blogs. Blog stands for “web log”. Blogs were invented to create additional content beyond a traditional website. Blogs are part of a website to create messages, otherwise known as content, that can be read daily, weekly or monthly by plumbing customers. Blog subjects can vary in content from plumbing tips to specials and offers. Other subjects can be blogged about, but it’s smart to always talk to your customer or potential customer. So, how to write plumber content is the question.
First of all you need to write good content for your website. Your website structure should include all of your products and services. Here’s a marketing tip – always have an offer. Always offer something to a visitor on your website. Most likely they are a ready-to-buy customer looking for a plumbing service. Who else is really interested in going to a plumbing website for another reason. Coupons are a great why to engage with customer and help them take action to work with you. Sorry for getting off track on plumber content, but did we really get off track there. Always make an offer is really the first rule of plumber content.
Internet Content has Guidelines & Rules
When writing content for your website and blog you must incorporate keywords into the flow of your content. Keywords are also search terms that ready-to-buy customers use when searching for a “plumber” online. Aside from the biggest keyword search term, “plumber” you should use profit centers as a guide to plumber content. “Water heater repair’ is a great keyword phrase that needs to be used if you repair, install and sell water heaters. This is also a search term customers use. We write within the guidelines of how many times to use a keyword phrase on a web page or blog. In other words, you can’t overdo it or under do it. There is a keyword density guide that tells you how many times to use a keywords when writing content.
There are lots of rules for writing internet content. If you break the rules Google will punish you and your website won’t rank high. But, good content is how you get found online by ready-to-buy customers. Since you’re a plumber and most likely not a writer you should hire somebody to create content that sells your plumbing products and services. Your SEO score can go way up with good content. Good or great content helps you get to #1 on Google, too. So, it does pay off to do it right. More content tip are coming you way.