Google Algorithms and Plumbers Locations
Google is always changing their algorithms. We hear about it all the time. Even politicians are asking Google about their algorithms. But, what about plumbers? How does the ever changing world of algorithms affect plumbers on the SERP (search engine results page). The SERP shows the top 10 websites from the search for a “plumber”. Do algorithms change your position. If you’re #1 on Google can an Google algorithm change knock you out of first place? Google algorithms and plumbers locations are two different subjects.
Google algorithm changes mostly refer to intent of the user. What kind of searches do people use to get their information from the internet? “Questions asked” have been the rule for years in Google algorithms. When a user asks a question Google wants to give the most relevant, useful answer to that question. I don’t think Google will ever totally master this task. There are just so many finite and unique questions asked it’s almost impossible to have all those answers. I experience that every day and you may also get frustrated by Google answers to your unique questions.
Plumber Location Searches
Google algorithms don’t affect plumbers as much other businesses and industries. Over the years Google has figured out that about 100% of the time when a user searches for a plumber – they need a plumber. Sorry, to say you are one-dementional, but that’s why people search for plumbers. So, those are the search results you get when you search for a ‘plumber”, name, address and phone number. Plus other headings, if you have an organized website. Things like a link to “water heaters”, “emergency service”, etc.
Every search for a ‘plumber” results in a list of plumbers, plumber directories and that’s about it. Google algorithms have little affect on plumbers. Good solid SEO has the greatest affect for plumbers. That’s what it takes to be #1 on Google. You’ll get over 50% of all the phone calls from ready-to-buy plumbing customers when you’re #1 on Google. A ROI of well over 1000%.