Family Owned Plumbing Companies
Is your plumbing company is family owned? If so, what exactly does that mean? The obvious answer is that your father or grandfather started the company and you are carrying on their tradition. That is a nice foundation and most likely a long tenure. But, what does it mean to the public and your prospective customers? Do they see you as old fashioned and a little bit out of date in this modern day tech rich world? So, think about it. Seems like the leading companies in the world today are the newer more innovated companies. Should family owned plumbing companies promote themselves as “family owned”?
Companies today can be successful right out of the box if they have a unique or better way of doing things. So, it’s not instant success as much as it is instant ideas that sell. Does this translate to the plumbing world? Millennials may see your plumbing company as “old fashioned” or, not up to date with the latest technology. It’s a perception that has it’s roots in modern day “instant” success companies. So, is it a good or bad tagline for your plumbing company to be “Family Owned and Operated for 25 Years”?
Family, Community & Plumbing
Above all, plumbing companies that advertise as “family owned and operated” see this as a selling point and and a point of pride. It’s a statement that their plumbing company is not corporate franchise with out-of-town ownership. This is a selling point to “community minded” customers, who prefer to hire small local businesses.
About 90 percent of American businesses are family-owned or controlled according to the U.S. Bureau of the Census. Not all of them advertise this fact. Family owned plumbing companies makes this value judgment.
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