Content Marketing for Plumbers Made Simple
What is content marketing? Here’s a dictionary definition. “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” If dictionaries are defining content marketing it seems as though it has arrived. Here’s how Search Engine Journal defines content marketing. “Content marketing is relevant and useful storytelling that captures the interest of your specific audience and helps them solve their problems.” So, content marketing for plumbers is the act of capturing customer interest. How do you that?
Almost every single person who is searching for a plumber is a ready-to-buy-customer. So, that’s who you are trying to interest. how about a great offer? Online coupons are a great way to attract a ready-to-buy customer. Not that you want price hunters, but perhaps this will kill most questions about price. Most plumbers can afford 25% off plumbing services or $50 off a water heater and installation. You can also capture their email address when they opt-in for the coupon. Then you can email out any special seasonal or special offer to your customer email list. Now you’re an online marketer.
More Content Marketing
There are many different ways to promote your business with content marketing. Telling stories about great customer experiences is a good way to gain trust. This is especially effective when you can get the customer to tell the story. It can be more powerful than a good review if it’s a video. We can make also make videos with you that answer customer questions. Frequently Asked Questions (FAQs) are a good start. Than Should Ask Questions (SAQs). These are questions your customers should ask, but they don’t ask. They don’t ask these questions because they don’t have your plumbing knowledge. So, when you answer SAQs your giving a ready-to-buy customer inside information that could save them money. You are also building a lot of trust. This can lead directly to a sale.
Content marketing also helps to build your SEO score. When you fashion your content with the proper keyword and keyword phrase structure you are pleasing Google. Google will see your website as a well organized, relevant and useful place for customers searching for a plumber. If done correctly and better than your competition you will rise to the highest ranking on Google. When you’re ranked highest for “plumber” and “plumber near me” you’ll get the most ready-to-buy customers. You’ll get more customers when you’re on top than all your competition combined if they can even rank on Google’s first page results.
SEO Plumber Pro
We can do all of this for you. We are a do-it-for you SEO company that works exclusively with plumbers. SEO Plumber Pro is reasonably priced and we’d like to talk to you.