More Content Tips for Plumbers to Boost SEO
Here are some more content tips for plumbers, who want good SEO for their website. We always talk about content. We try to emphasize good or great content. There are two reasons for this. Google needs answers to questions and so do your plumbing customers. That’s what Google has to have for their users. Just think about all the questions you have asked in Google search over the years. The fact is you don’t always get the direct answer to your question. So, that’s Google’s biggest challenge. Google needs a huge reservoir or answers to questions asked by their users. It’s a daunting task.
Because of Google’s challenge to answer user questions Google has tried to solve this challenge. A big part of your plumber SEO score depends on how well you answer customer question with your content. We’re talking about all of your content. So, your website content. your blog content and your social media content all need to answer questions. You can do this with a good FAQ page, but you need more than that. You need to fashion your content in question answering mode. That’s to say, start out with a customer question and answer it. This works great for your blog and social media because it is ongoing.
Plumber FAQs and SAQs
We have a system we’ve used with plumbing clients to answer customers questions. It’s a combination of FAQs and SAQS (Should Ask Questions). SAQs are questions your customers should ask, but don’t ask. The reason for this is they don’t have your knowledge to ask some technical and trade questions that directly affect them. When you answer the SAQs you show your expertise in plumbing and customers are more likely to do business with you. You’re giving them the inside scoop on plumbing from a plumber’s perspective. You can also make videos with FAQs and SAQs. It’s a great way to get more attention by posting these videos on your blog and social media network.
Google also loves SAQs because it helps them give answers to tough plumbing questions. Google rewards your website with a higher SEO score and ranking. Your domain authority rises and your website does, too. That’s one of the ways you get to the top of Google for “plumber near me” searches. The ROI is excellent when you reach the highest ranking on Google, too.