The Best Plumber SEO for ROI
Of all the marketing channels available to plumbers, SEO brings the best ROI. Of, course plumber SEO must be done properly to reach the highest rankings on Google. The ultimate keyword to rank for is “plumber”. The ultimate keyword phrase to rank for is “plumber near me”. So, ranking highest on Google for these search terms will bring you the most ready-to-buy customers.
All plumber searches are local searches. So, when ready-to-buy customers need a plumber most of them search Google. Google knows that a plumber search is a locale search. So, a search for “plumber” brings up local results automatically. Google Maps is also displayed on the search results page. The Google Maps 3-pack shows the top three plumbers. These are the plumbers with the best optimization for Google Maps. So, with proper optimization you can rank highest on the Google results page and Google Maps. That brings you the lion’s share of ready-to-by customers. It’s an example of the best plumber SEO for ROI.
Plumber SEO vs. PPC
Most plumbers choose pay per click (PPC) ads on Google over SEO. PPC can return a good ROI, but most likely on a smaller scale. One reason for that is most plumbers don’t invest very much in PPC ads. SEO is a whole other ballgame. Plumber SEO is a long term investment with a much larger scale of success. Some plumbers use PPC and SEO to gain customers. One downfall of PPC is that plumbers rarely set it up properly for success. Most plumber PPC have a mediocre headline and a simple link to their website. So, this cuts down their conversion rate. Having a good offer and a landing page designed for customer conversion greatly improves ROI.
Plumber SEO is much more complicated and may require hiring a professional SEO company to manage it. The learning curve for SEO is steep. But, that’s part of the reason that SEO has the highest ROI among the available marketing channels. SEO is ongoing and can can build into a local domination of Google for you. Aside from ranking highest for “plumber” and “plumber near me” their are other great keywords to rank for. Ranking highest on Google for “water heaters” and “backflow” service are two examples. So, keyword phrases like “water heater repair” can bring huge rewards for that profit center. Mostly for water heater sales and installation. Optimizing a water heater page on your website is where you start. Optimizing all your profit centers brings additional ROI aside from your main “plumber” keywords.
We Recommend WordPress for Plumbers
We consider WordPress to be the best website platform for plumber SEO. The main reason for this is that WordPress is a world class blog platform. Why is a blog platform import to SEO? It’s the best way to add new content on a regular basis. So, to rank highest on Google you need to have an active blog. WordPress also has a great support system. Aside from WordPress.com there is also WordPress.org. These websites offer products and support.
Yoast is another great WordPress resource. Yoast is an SEO support company for WordPress. They offer SEO plugins and SEO training. This is a great way to learn the basics of SEO with free plugins and free training. What you pay for is your time. SEO is a profession and it takes time to learn it. SEO Plumber Pro offers a WordPress website at no additional charge. That’s because we believe so strongly in WordPress. It may actually be easier and save time to build you a new website. You may need a new website to rank highest on Google.
Plumber Content is King
You may or may not have heard the motto, “content is king”. It refers to internet marketing and also applies to SEO. So, plumber content is your focal point. You must use relevant and useful content on your website, blog and social media posts. No fluff allowed. Ready-to-buy customers who have taken the time to visit your website want information. So, if you don’t give it to them what they are looking for they are liking to leave. So, you must organize, structure and optimize you content to please customers. Make it easy for them to call you.
You also want to please Google with your content. Google wants to rank you highest if you have the best content. Don’t forget, this reflects on Google reputations as well as your reputation. Google wants to give it’s users the best information and content they can. See how that works? Please your customers and please Google the most and you win. Copywriting is a skill and profession. So, your SEO company should be well versed in copywriting to deliver great plumbing content.
Beat Your SEO Plumbing Competition
The fun part of SEO is beating your plumbing competition. When you’ve reached the highest ranking on Google you’ve beaten all your competitors. That not only includes other local plumbing companies it includes some bigger ones, too. Yelp, is usually at the top of Google search results for “plumber near me”. But, you can beat Yelp. Yelp doesn’t have a local address. This makes you a prime candidate to move past Yelp, Angie’s List and Home Advisor. Google favors locally based companies. So, as long as you deliver great local content on a regular basis and optimize it properly you can beat these big shots.
Other tactics for beating everybody include videos that answer customer questions. Frequently Asked Questions (FAQS) are a great place to start. These videos attracts customers to you posts and web pages. To further your reputation as a the experts in your field you can also answer Should Ask Questions (SAQs). These are questions that ready-to-buy customers should ask you, but they don’t ask you. That’s because they don’t have your expertise to know enough to ask these questions. You’ll be thought of as the most honest and reputable plumber in town with your answers on SAQ videos.
You may want to consider hiring a reasonably priced SEO company that specializes in plumbers. So, just make sure you are confident they will be able to deliver an excellent ROI for you. And finally, make sure the can do everything we’ve talked about here.