Your Plumber SEO Blog Strategy
Internet marketing strategy can be complex. Depending upon what you are trying to accomplish there are many directions to go. When you’re trying to rank #1 on Google we recommend content marketing. Google uses algorithms to determine which websites rank rank highest. Google algorithms analyze content as one of the determining factors of how website rank on Google result pages. Page speed, site structure and indexing are other ranking factors. But, if you have those elements conquered, content is probably the most important thing moving forward on a daily basis. You can master content with a good plumber SEO blog strategy.
Plumber SEO blogging should always be customer centric. First of all, you should realize that your customers are the most important part of your business. Without customers you have no trucks, shop or employees. Trucks, the shop and employees are the things that amateur plumbing marketing focus on. Guess what? Nobody cares about your company except you. Customers only care about how you can help them with their plumbing problems and projects. So, you can show this attitude and focus towards customers in your blogs.
Ready-to-Buy Plumbing Customers
So, let’s drill down and be specific about your plumber SEO blog strategy. Not only should you blog about how you can help customers, but also realize that almost everybody who reads your blog is a ready-to-buy plumbing customer. When a ready-to-buy plumbing customer searches for a plumber and finds you they want to know about how you can help them with a particular problem or project. So, if you have blogs that address there concerns, ready-to-buy customers can access this information on your website or social media.
Most noteworthy, the real payoff that comes from plumber SEO blog strategy is that it raises your SEO score. For that reason, when you blog on a regular basis it will help you become #1 on Google and Google Maps. When you’re #1 on Google and Google Maps you’ll get over 50% of the calls from ready-to-buy customers searching for a plumber in your town and service area.