Plumber SEO for Best ROI of any Marketing Channel Available
There are a lot of ways for plumbers to go with their marketing choices. Most choose Google pay-per click ads. There are good reasons for this. Google ads are safe. You don’t have to pay unless a customers clicks on your ad. But, the click–through rate to your website is just 2%. Google ads are easy to set up, too. But, most Google ads lack a good offer and a landing page. They usually just take you to the plumber’s website. Big whoop. So, those are the reasons for low conversion rates. SEO, on the other has the highest ROI of a any marketing channel available. Google ranks the top websites organically from their algorithms. Google intends to give users the best choices for their searches. So, ready-to-buy customers can just call the plumber from the Google listing or Google Maps 3-Pack. Plumber SEO for the best ROI.
Ready-to-buy customers know Google has chosen what they believe to be the best plumber websites to rank on page one. But, unless you’re in the top three ranked websites you’re not going to get a great ROI. You need to be ahead of Yelp, Angie’s List and HomeAdvisor to win big with plumber SEO. So, that’s our goal with plumbing clients. We’ve done it with our plumbing clients and ready-to-buy customers respond. When you rank highest on Google for “plumber’ and “plumber near me” searches you get the most ready-to-buy customers. You’ll get more calls than all the other plumbers ranked on page one put together. That’s how powerful plumber SEO can be.
Organic Google Ranking Plus Google Maps
The key to plumber SEO is to rank highest for Google organic rankings and Google Maps. So, the Google Maps 3-Pack is our first SEO target. With proper optimization you can appear in the Google 3-Pack and rank highest there. The Google Maps 3-Pack is situated at the top of page one on the Google results page. It’s just below the ads, which is one reason most ready-to-buy customers skip the ads and go to the map. Ready-to-buy customers want to see how close they are to your shop. They believe this is a big factor in the amount of time it will take you to get to their location. Of course, this isn’t true and many customers find this out when they call. So, it’s up to you to get that business. You’re a pro and you have the resources to handle calls and get the business.
After you’ve conquered the Google 3-Pack it’s time to also appear as the highest ranked plumbing company in the organic search results. This will be achieved when you pass Yelp, Angie’s List and HomeAdvisor. The thing you have that the big boys and girls don’t have is a local address. Google algorithms respect local businesses that have great SEO to pass these big sites. Think about it. Google is trying to serve it’s customers with the best results they can have for them. So, if you’re doing really good SEO Google is going to reward you.
SEO has the Best Click-Through Rate
The click through rate (CTR) to your website is over 30% when you’re ranked highest on Google. And you’re ranking for the top keyword “plumber” and “plumber near me” searches. Those are the two top search terms used by ready-to-buy customers. Don’t forget that all “plumber” and “plumber near me” searches are from people looking to hire a plumber. And many don’t even click through to your website. So, they just call from your Google listing that shows your phone number.
SEO Plumber Pro can do this all for you. We are a do-it-for-you SEO company. We only work with one plumber per town in the U.S.
The Truth about the Google Money Page for Plumbers
Everybody has heard about being on page one of Google, right? Okay, not every single person, but anybody that has an average understanding of Google search has heard of this. Plus, many SEO companies like to talk about getting you on page one of the Google results page. Here’s the truth about Google local search for Plumbers. You won’t see much of an ROI unless you are ranked in the top three positions on Google . And don’t forget Google Maps. You need to appear in the Google Maps 3-Pack as much as Google will allow. Google maps has caveats regarding location, but you can dominate Google Maps with great SEO. So, page one is the Google money page for plumbers.
Here’s another truth for plumbers who want to rank highest on Google. The best keywords to rank highest for are “plumber”, “plumber near me”. So, that’s where the money is for plumbers. Of course, these keywords are also the most competitive keywords to rank highest for, too. So, that is the battleground. Your goal is to rank highest in the organic search results on Google and appear highest in the Google Maps 3-Pack. The combination of these two rankings will give you an excellent ROI.
Mobile & Voice Search Domination
Your mobile website is now the key for your SEO success for three reasons. Number one, most ready-to-buy customers are searching for a plumber with their mobile device. So, how is your mobile website looking these days? Is your mobile site it optimized? Reason number two is Google. Google now indexes and ranks your mobile website not your desktop version website. So, your mobile ranking appears on your desktop view. This is because over 50% of searches take place on mobiles devices and mostly phones. The third reason for mobile importance is Google voice search. Voice search is already over 20% of all searches on Google. It’s estimated by the end of 2020 voice search will be 50% of all searches.
We’ve tested Google search for plumbers on Alexa. Here’s what we found. When we searched for a “plumber” in a certain town the number one ranked plumber’s name is what Alexa said. That’s a huge game changer. Ranking highest for “plumber” and “plumber near me” is starting to take on significant value. This looks like an exclusive sales funnel for the plumber who ranks highest in organic search on Google. In the ever changing world of SEO we need to be focused on what is happening now and in the future. We are concentrating on mobile and voice search. You should be, too.
Is your website making money for you? In this day and age your website should be the best marketing tool working for you. Your website is the key to the biggest audience in the world – the internet. And you can be competitive and win. Your plumbing company can be the virtual big fish in a small pond. The small pond is local SEO in your market. Your market is your town or city including your entire service area. Your plumber website is your calling card to your online local market. So, how is your website doing? Is it time for a plumber website trade in?
At SEO Plumber Pro our whole game is local SEO for plumbers. It’s more competitive than just your fellow plumbing competition. You also have to compete with the big boys and girls. Namely Yelp, HomeAdvisor and Angie’s List. These are the big bullies who come into your town and try to run things. They are usually at the top of Google for “plumber” and “plumber near me” searches. But, they can be beaten by you. To do so you must have the best plumber SEO in your market. That’s why we offer you a free trade in on a new WordPress website. We feel this is worth it to us, too. We want to make you highest ranked on Google and we need the best to do it. So, we include a website with our SEO services at no additional charge.
WordPress Website is Just the Beginning
We would rather work wit you from a fresh ground floor platform than an old and possibly out of date date website. That’s why we offer a WordPress website at no additional charge. It will save time and money. Getting to the top of Google rankings for local search has the best ROI of any marketing channel available. So, you need every advantage you can get to make it to the top of Google rankings.
Here’s the upside once we get started. You have a local address. Yelp, Home Advisor and Angie’s List do not have a local address in your town. That’s going to give you the advantage in the long run. SEO is a long term investment, but you can get to the top well within 6 months. That’s our contract commitment with you – 6 months. You should see a great ROI well withing that time. So much so that you renew and continue to grow with great SEO. A new WordPress website is just the beginning.
There’s a lot of talk about websites themes. They are great for small businesses like plumbers. But, before you purchase a theme ask yourself what your goal is online. If you’re serious about growing your plumbing business there’s a chance you’ve been in contact with a marketing person or company. There are a lot of marketing channels to choose from. The highest ROI comes from SEO. So, think SEO when choosing a theme. WordPress has the best SEO theme platform. So, the best plumber SEO themes come from WordPress.
The reason WordPress has the best plumber SEO theme is because WordPress is the world class platform for blogs. Blog are the key to great on-page SEO. Creating blog post content on a regular basis may be the most effective and underrated SEO tactic. Once you have your WordPress website theme completed you can continue adding plumber content on your blog. Your blog is also the source of your social media content. You can re-publish your blog posts across your social media network. Your social media network should consist of Facebook, Twitter, Google Posts and YouTube. Instagram, Pintrest and LinkedIn can be added. So, this is a great way to communicate with your customers and Google, too. It will increase you SEO score.
Content is King for Plumbers, too
Bill Gates wrote his famous essay in 1996 that proclaimed “content is king”. It’s been repeated for the last 25 years. A great WordPress plumbing theme is only as good as the content that goes into it. You need to be personal. Photos of your company, employees, products and service photos need to be about you. Generic photos and images create weak SEO and brand identity. So, if you don’t believe it read some of your reviews and find your customers referring to your employees by their first name.
Contact for your products and services must demonstrate how you help your customers. In fact, your entire business should be focused on your customers. After all, without them you have no business. WordPress SEO plumber themes are the frame work for great content. This combination will skyrocket your SEO score if done properly. So, proper optimization is the key. Everything must be optimized. Website pages, blog and social media posts, photos and videos must all be optimized properly. Keyword optimization is incredibly important, too. WordPress SEO plumber themes are set up for this. So, theses themes are the canvas for SEO.
SEO Plumber Pro
SEO Plumber Pro is a do-it-for-you SEO company dedicated to plumbing companies. We only work with one plumbing company per town or city. We are reasonably priced and we understand that SEO is a long haul proposition. SO, we charge less than you might think for the services we offer. SEO Plumber Pro will include a new WordPress plumber theme website at no additional charge when you work with us. We feel in some cases this is the best and fastest way to deliver an excellent ROI for you.
In an ideal world it would be great to rank highest for both Google organic search and Google Maps. But, if you start an aggressive SEO program you’ll reach one of these first before the other. So, which gets the best results. Is it plumber ranking or Google Maps? For the top search term keywords, “plumber” and “plumber near me” you’ll see who ranks highest on organic Google results. You’ll also see the Google Maps 3-Pack. Google Maps is usually situated at the top of the Google results page. The ads are just above the Google Map and the Google organic rankings just below the Google Map. So, ready-to-buy customers see the three plumbers listed on Google Maps first.
The Google Maps 3-pack gives you excellent positioning on page one of Google results for “plumber near me” searches. But, there are no official statistics for click-through rates (CTR) to websites for Google Maps. This is mystifying to many SEO experts. The Google organic results ranking, which shows the top 10 websites has CTR for all ten. When you’re ranked #1 on Google organic results you get a 30-35% CTR. When you’re #2 you get an 18-24% CTR. The #3 position get 12-16%. And as a plumber you actually get more phone calls than click-throughs to your website. That’s because many ready-to-buy customers just call from your Google listing phone number instead of clicking through to your website. So, that’s a huge increase in direct response for you from customers.
Google Ranking Competition
The ultimate SEO goal is to rank #1 for organic Google results for “plumber” and “plumber near me” searches. Your biggest competition comes from Yelp, which tends to #1 in every market unless challenged. Our theory is that you can beat Yelp to the #1 spot on Google. You have a local address. Yelp does not. Google needs to respect local businesses that have excellent SEO. So, it is possible to beat Yelp to #1 on Google. We’ve done it for our plumbing clients. But, realistically, you may rank in the Google Maps 3-Pack before you get to #1 for organic Google results. As we said earlier this is excellent positioning for you. You will got a good ROI from your Google Maps listing.
You’ll get an excellent ROI when you reach the highest ranking on Google and Google Maps. The combination of organic Google results and Google Maps will pay off big when you rank highest for both.
What is content marketing? Here’s a dictionary definition. “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” If dictionaries are defining content marketing it seems as though it has arrived. Here’s how Search Engine Journal defines content marketing. “Content marketing is relevant and useful storytelling that captures the interest of your specific audience and helps them solve their problems.” So, content marketing for plumbers is the act of capturing customer interest. How do you that?
Almost every single person who is searching for a plumber is a ready-to-buy-customer. So, that’s who you are trying to interest. how about a great offer? Online coupons are a great way to attract a ready-to-buy customer. Not that you want price hunters, but perhaps this will kill most questions about price. Most plumbers can afford 25% off plumbing services or $50 off a water heater and installation. You can also capture their email address when they opt-in for the coupon. Then you can email out any special seasonal or special offer to your customer email list. Now you’re an online marketer.
More Content Marketing
There are many different ways to promote your business with content marketing. Telling stories about great customer experiences is a good way to gain trust. This is especially effective when you can get the customer to tell the story. It can be more powerful than a good review if it’s a video. We can make also make videos with you that answer customer questions. Frequently Asked Questions (FAQs) are a good start. Than Should Ask Questions (SAQs). These are questions your customers should ask, but they don’t ask. They don’t ask these questions because they don’t have your plumbing knowledge. So, when you answer SAQs your giving a ready-to-buy customer inside information that could save them money. You are also building a lot of trust. This can lead directly to a sale.
Content marketing also helps to build your SEO score. When you fashion your content with the proper keyword and keyword phrase structure you are pleasing Google. Google will see your website as a well organized, relevant and useful place for customers searching for a plumber. If done correctly and better than your competition you will rise to the highest ranking on Google. When you’re ranked highest for “plumber” and “plumber near me” you’ll get the most ready-to-buy customers. You’ll get more customers when you’re on top than all your competition combined if they can even rank on Google’s first page results.
SEO Plumber Pro
We can do all of this for you. We are a do-it-for you SEO company that works exclusively with plumbers. SEO Plumber Pro is reasonably priced and we’d like to talk to you.
There’s an old saying. Be yourself. If you really want to impress your customers be yourself. You’re a plumber with pride in your craft. So, why not show this online. Your website is a reflection of who you are – no matter how you construct it. So, why not be the individual you are? This isn’t a new or novel idea, but you are different from others plumbers. And, I’m sure you think the difference gives you an edge in business. Be different for a higher Google ranking, too. Google’s John Mueller says being different help you rank higher on Google.
A recent article in Search Engine Journal states, “According to Google, being different than the competition is important to Google’s algorithm. And when he says different he means being better in a way that makes the site desirable for obtaining a specific product.” This also refers to service companies like your plumbing company. Google’s Mueller says that a high ranking website must be unique, compelling and high quality. Doesn’t that make sense? Don’t you want high quality customers? They tend to gravitate towards other things that are high quality – like websites.
Great Plumber SEO Helps, too
An organized website is a real plus. Not only does Google like it, but ready-to-buy customers find it helpful when they need pertinent information about your plumbing services. Not all customers need detailed information from you, but about 20% of buyers are analytical. They need to know everything about you. So, you know exactly what we’re talking about here. But, when they find the plumber they want they can become lifetime customers.
To have a website that reflects your individuality it takes a good content copywriter to capture this. To be different and rank highest takes a talented SEO company that can pull this off. Site structure is a big part of SEO. But, the rewards are the highest ROI of any marketing channel available.
There are many plumbing SEO companies. They perform a variety of services for their plumbing clients. So, what do they actually do to create an ROI for plumbers? Most plumbing SEO companies try to rank you as high as they can on Google. This opens up a can of worms. Ranking high on Google sounds great, but what are you ranking high for? The ultimate keyword to rank highest on Google for is “plumber”. “Plumber” is the keyword that most ready-to-buy customers search for when they need a plumber.
“Plumber near me” is the most searched for keyword phrase. The combination of “plumber” and “plumber near me” is the best combination of keyword search terms for ROI. So, that’s what the best SEO is for a plumber. The SEO companies that optimize the best will get you ranked highest on Google for “plumber” and “plumber near me” searches. This is our goal with all of our plumbing clients. We haven’t seen any companies guarantee that you will rank #1 for these keywords on Google. We don’t either. But, we’ve don it with all on our plumbing clients.
Beware of Cheap Companies
When you hire a plumbing SEO company you want to feel confident you will get an excellent ROI. SEO has the highest ROI of any marketing channel available to a plumber. For that reason you must choose wisely. You should expect to pay from $500 to $1,000 per month for an SEO that can produce a profitable ROI. Beware of cheap SEO companies that only charge $100-200 per month. They say they can get you more visibility online. They will do a minimum amount of the work it requires to really get a good ROI. You’re basically throwing your money away because you won’t see an ROI from these SEO companies.
If you are in a large market, such as New York, Chicago or Los Angeles you can expect to pay more for SEO. That’s because these markets are more competitive. That makes it harder to rank high on Google. So, you’ll pay around $1000 per month, maybe higher in these markets. If you are in a mid range market, such as Tulsa, Tampa or Cleveland you will probably pay around $750-800 per month. Smaller markets should find good SEO companies for $500 to 700 per month. Remember, SEO is a long term investment. Your high ranking on Google will only last if you constantly optimize you website, blog videos and social posts. Otherwise you will lose your high ranking in less time it than it took to get there.
SEO Companies that Just Work with Plumbers
It is our opinion that you will have better success with an SEO company that just specializes in plumbers. Why? Because plumbing SEO companies know the plumbing business. This makes a difference in your SEO success. Knowing the plumbing niche helps because that knowledge base helps in creating plumbing content. Content is king. So, you need to know what you’re talking about when you write about plumbing. Profit centers like radiant heating and cooling must be addressed properly. Tankless water heaters must be explained. These are examples of plumbing knowledge that make the difference in SEO.
An SEO company that knows the right questions to ask a plumbing company are going to come out way ahead of the competition. Every industry has it’s own uniqueness. Plumbers are no exception. AN SEO company that has plumbing knowledge will save time and get you ranked higher on Google faster. An SEO company that has to learn as they go with you is going to slow down progress and success.
What Services Do SEO Companies Offer?
A pure plumbing SEO company mainly concentrates on Google rankings for your best keywords. The goal is to rank highest on Google for your top keywords. That will bring you the highest ROI possible for SEO. When you rank highest for “plumber”, “plumber near me”, “plumbing company” and “plumbing and heating company” you will get an excellent ROI. You’ll get the most ready-to-buy-customers calling you everyday. In addition to those keywords you can also rank highest for “water heater” and “water heater repair”. That’s a great profit center. Others would be “backflow testing” and “boiler service”. It all depends on what you offer in plumbing services and products.
Many SEO companies also offer pay-per-click (PPC) advertising. SEO can return a click-through rate (CTR) of 40% or more. PPC has an average CTR of 2%. But, if done correctly PPC can increase and create a good ROI. That would include good offers and landing pages. Most PPC ads don’t have either. We offer PPC service. But, other SEO companies also have elaborate marketing strategies that go beyond basic SEO and PPC. You may pay more for that. Also beware of SEO companies that offer so many different services that they don’t focus on SEO enough. Remember again, SEO has the highest ROI of any other marketing channel.
SEO Plumber Pro
Here at SEO Plumber Pro we focus 90% of on your Google ranking for your best keywords. That includes Google Maps. The combination of ranking highest on Google and Google Maps will bring you the greatest ROI. We also focus on your market, your competition and, of course your company and you. We can work on your PPC campaign to get you a better response and result. SEO Plumber Pro also constantly monitors your website and social media network. We create content, structure and optimization to all your online properties to create the best ROI for you. We are reasonably priced, too.
Keywords are the golden nuggets of SEO. They are the words and phrases that ready-to-buy customers search with to find a plumber. Do I have your attention now? Here’s Google’s answer box definition of keywords. “A keyword is a term used in digital marketing to describe a word or a group of words an internet user uses to perform a search in a search engine or search bar. In an SEO strategy, keywords are very important and should be the core of any copy written for the web – present in the content, titles and SEO elements.” So, ranking highest for the best plumber SEO keywords are what you need to do. You must do this in order to succeed in ranking highest on Google.
Your Primary Plumber SEO Keywords
You want to rank highest on the Google results page for “plumber”. So, that is your primary keyword. That’s the search term used most by ready-to-buy customers searching for a plumber. Your primary keyword phrase is “plumber near me”. Here’s Google’s answer box again defining a primary keyword. “A primary keyword, as the name suggests, is a keyword that is used before any other keywords on a web page or in an article. Therefore, the primary keyword is the most important keyword on a web page. In turn, then, the primary keyword should be included in a site’s title and domain as well as in its content.” Your primary keywords must appear in your website content, blog and social media posts.
Here’s another example of how to use your primary keywords. Notice the title of this blog. Our primary keywords are “plumber seo”. That’s what most plumbers search for when looking for an SEO company to help them. So, we also used “plumber SEO in the first two headings of this blog. That’s part of how you optimize your content. If you optimize better than your competition it well help you rank highest on Google. You’ll be ahead of all your local competition and get the most calls from ready-to-buy customers by a mile. There are many more powerful keywords and keyword phrases that ready-to-buy customers search for online. We’ll cover more as we go here.
Plumber SEO for Search Intent
One of the newer trends in SEO is search intent. Here’s how Yoast, a WordPress SEO support company, defines search intent. “Search intent has to do with the reason why people conduct a specific search. Why are they searching? Are they searching because they have a question and want an answer to that question? Are they searching for a specific website? Or, are they searching because they want to buy something? Over the years, Google has become more and more able to determine the search intent of people. And Google wants to rank pages highest that fit the search term as well as the search intent of a specific search query. That’s why it’s essential to make sure your post or page fits the search intent of your audience.”
Google has already figured out “plumber” searches. So, the Google results page for a “plumber” search will always show local plumbers. Google has determined from past search history that all “plumber” searches are local plumber searches. So, we can safely say that Google is directing local ready-to-buy customers to a results page that you can potentially rank highest on. Do we need to repeat that? This is the main reason that plumber SEO has the highest RIO of any marketing channel available to plumbers. Because it has the best ROI it is also the most competitive marketing channel for plumbers.
Profit Center Keywords for Plumbers
We always go for the primary keywords first for our plumbing clients. Right out of the gate we try to rank you highest for “plumber” and “plumber near me” searches. That’s how you get the most phone calls from ready-to-buy customers. When you rank highest on page one of Google you’ll get more calls than all your ranking competition combined. That’s how powerful plumber SEO can be in terms of ROI. After you rank highest on Google for “plumber” searches it’s time focus on your profit centers. Profit center keywords will add to your ROI in a big way.
Water heaters are a great profit center for plumbers. Many people think they have to buy a water heater from Home Depot or Lowes. But, a lot of ready-to-buy customers search Google for “water heaters” or “water heater repair”. Both searches can lead to business for you. So, if you rank highest on Google for “water heaters” or “water heater repair” you’ll get the most calls from those searches. You probably know that many water heater repair service calls turn into water heater sales and installation. By the way, “water heater installation” is also another good keyword to rank for on Google. “Backflow testing”, “radiant heating” and “boilers” are examples of additional profit center keywords to rank highest for on Google.
Long-tail Keyword Plumber Searches
After we have the highest Google ranking primary “plumber” keywords and the profit center keywords it’s time for long-tail keywords. Here’s the Google answer box definition for long-tail keywords. “Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.”
For plumbers, long-tail keyword searches are for specific plumbing services or products. “Sewer line service for tree roots” is a good example of a long-tail keyword search for a plumber. So, you need good content on your website, blog posts and social media for sewer line services you provide. There are many more long-tail keyword phrase used by ready-to-buy customers searching for a plumber. Keyword research is where you find them. That’s a subject we will cover in an upcoming blog post.
We are a do-it-for you SEO company that specializes in plumbers. So, we can do all of this for you.
Plumber SEO services and strategies are offered by a variety of SEO companies. Some of the bigger SEO companies offer their services to a wide array of different types of businesses. Plumbers are just one of many business categories they serve. Then there are the SEO companies that are dedicated to plumbers. We are one of those. So, the choices are many and varied. The results and the ROI are what count the most in the end. Plumber SEO services and strategies are just the means to that end.
One of the biggest plumber SEO companies offers a wide variety of marketing strategies. They also offer a training course for would be SEO agencies. This is a classic online marketing model. Not only do they perform plumber SEO, but they also teach others how to do it. We don’t teach, we just perform. SEO Plumber Pro is a do-it-for-you SEO company. This a business model that other SEO companies also abide by. We do everything for you with your shared plumbing experience and expertise added to the final product.
Plumber SEO Goals
The goal of most plumber SEO companies is to get their plumbing clients ranked as high as possible on the search engine results page. The main search engines are Google, Bing and Yahoo. YouTube is also a huge search engine for video. Facebook is the biggest search engine for businesses among the social media sites. It’s followed by Instagram and Pintrest. LinkedIn is dedicated to businesses and is also a good search engine for business. But, Google is the king of search engines. Google gets over 90% of all internet searches. So, the ultimate goal for plumber SEO is to rank highest on Google.
Virtually every search for a plumber is a local search. The other thing to remember about plumber searches is that virtually every person searching is a ready-to-buy customers. That’s the only time people search for a plumber – when they need a plumber. So, we’ve quickly narrowed our focus to ready-to-buy customers who are nearby. Thus, the most popular plumbers searches are “plumber” and “plumber near me”. To rank highest for these search terms means getting the lion’s share of the calls from these ready-to-buy customers. Some estimates say being #1 on Google gets you over 50% of the calls from ready-to-buy customers searching the internet for a plumber in your town and service area. That would also include calls from Google Maps if you are optimized the best there also. We optimize your Google My Business page, which supports Google Maps.
Plumber SEO that Ranks Highest on Google
Getting your website to the top of Google is the journey of SEO practices and tactics. SEO (search engine optimization) is a multi-layered process of internet marketing. One facet of SEO involves creating content that attracts customers and impresses Google. Knowing what your customers are searching for is a key ingredient for success. This is where keyword research is used to find the search terms used by ready-to-buy customers searching for a plumber. Matching your content to what customers want and are searching for is one way to look at the plumber SEO core. It sounds simple, but it must be done correctly to work.
Plumber keywords are generally terms or phrases that ready-to-buy customers are searching for. Aside from “plumber” and “plumber near me” customers also search for their specific needs. “Water heater repair” is a powerful keyword search term. A customer might search for water heater repair services and end up buying a water heater. That customer might buy from you and have you install the water heater and have you service it for it’s lifespan. That customer may also become a lifetime customer of yours. All of this can come from ranking highest on Google for “water heater repair” . Even though “water heater repair” may not be your preferred service just look what that search phrase can lead to. This is what we call search intent.
Plumber SEO Strategies for Profit Centers
Picking the right keyword search terms should depend on the search intent of ready-to-buy customers. What are they looking for you to do for them? Do you have what they want? This is the time to focus on your profit centers. What do you specialize in? Aside from water heaters, which is a great profit center, you might also do backflow testing. If so, you’ll need a backflow page to go along with your water heater page on your website. So, “backflow testing” and “backflow service” are two good are two good keyword search phrases to rank highest for on Google.
You may also do radiant heating and cooling. Do you provide boiler service? These are more examples of profit centers that create your keywords and keyword phrases to rank highest for on Google. These profit center keywords can add up in a big way for you. You probably know that most people think they have to go to Home Depot to buy a water heater. But, if you rank highest for water heaters you’ll likely get the call. So, after you rank highest for “plumber” and “plumber near me” go for your profit center keywords.
WordPress & Blog Posts for Plumbers
WordPress is a world class website platform. And WordPress also has the best blog platform. Blogs are the lifeblood of SEO. Blogs create a steady stream of new content that informs customers and helps Google further understand what your company is all about. That’s one of the most powerful SEO elements for ranking success. When Google finds your website most relevant and helpful to customers they will reward you with a higher ranking on Google. That’s the goal of your plumber content – to be the most helpful plumbing website to customers.
One of the hard and fast rules of blog posts is to always add a photo or video to each blog post. Written content could be the most important part of the blog. But, photos and videos draw customers to your blog and gets them engaged. Then they’ll read the content. You don’t need to blog everyday. Once a week is a good schedule. A blog of 500-1000 words per week is a perfect winning formula. You may have to hire a content copywriter for this. We, of course, include copywriting in our complete SEO services. Once you complete your blog it can be re-published across you social media network. We also set this up for you. Your social media network consists of Facebook, Twitter and YouTube at it’s core. We also create Google posts for you.
Plumber FAQ & SAQ Videos
A great secret sauce element we like to add to your online arsenal is video marketing. Using Skype we can create a series of short videos that position you as the expert in your field. When you answer a list of Frequently Asked questions it tells customers what they can expect when they hire you. When you add Should Ask Questions (SAQs) you separate yourself from your competition. Should ask questions are questions your customers should ask, but don’t ask. That’s because they don’t have your knowledge in order to ask these questions.
When you answer SAQs you are taking your customers under your wing to educate them. The answers to SAQs help them better understand what they need regarding your plumbing services and products. You are counseling them. We’ll help you make these simple videos. These videos are uploaded to your YouTube channel. Then you can have them published on your blogs and across your social media network. These videos build trust and position you as the expert in your field. That leads to sales.
Choosing a Plumber SEO Company
When you choose an SEO company to work for you make sure you are confident they can create an excellent ROI for you. Ranking highest on Google is our goal for you. Ranking highest for “plumber” and “plumber near me” searches is the goal we attack first. Then we continue with your profit center keywords. SEO Plumber Pro uses propitiatory SEO procedures and tactics for your technical and on-page SEO. Plumber SEO services and strategies
We are loyal fans of WordPress. We believe WordPress is the best website platform for successful SEO. That’s why we offer a free WordPress website at no additional cost when you sign up. Depending on your current website it may be easier and fastest to rank highest on Google with a new WordPress website. That’s why we make that offer. Our contract with you is for 6 months initially. We are reasonably priced. SEO is a long range marketing strategy with the highest ROI of any online marketing channel.